Abdul-Nasser El-Kassar

Bio: Abdul-Nasser El-Kassar is an academic researcher from Lebanese American University. The author has contributed to research in topics: Gaussian integer & Corporate social responsibility. The author has an hindex of 13, co-authored 51 publications receiving 975 citations. Previous affiliations of Abdul-Nasser El-Kassar include American University & Beirut Arab University.

Impact of ICT-based innovations on organizational performance: The role of corporate entrepreneurship

Abstract: Purpose Research has shown that information and communication technologies (ICT) are crucial for economic growth. The purpose of this paper is to develop a framework that would depict and examine the nature of the relationship between ICT use and organizational performance in the Lebanese market, taking into consideration the impact that innovation and corporate entrepreneurship may have on this relationship. Design/methodology/approach To investigate the proposed model a survey targeting employees, and managers who adopted ICT applications in SMEs located in Lebanon was conducted. Findings The results indicate that ICT and innovation are strategic resources. However, their contribution to sustainable competitive advantage vitally depends on the implicitness and entrepreneurial behaviors of those involved. It is through this capability that ICT and ICT-based innovations could make a difference in organization’s performance – both present and future. Research limitations/implications First, the respondents were selected using the convenience sampling technique. Second, the data were collected through self-report questionnaires. Finally, the use of perceptual data related to performance may have a bias effect on the study results. Practical/implications At the practical level, the study results have repercussions for managers, technology suppliers, and innovation adopters and managers, as this may contribute to better understanding of the factors that could influence the adoption, management, and use of ICT resources for enhancing the competitiveness level of the firm. Originality/value The results of this study have implications for ICT adoption in Lebanese SMEs. More importantly, they suggest a framework which depicts the relationship between ICT and the organization’s innovation level on one hand, and a company’s performance on the other, taking entrepreneurship as a mediator in this relationship.

Corporate citizenship as a marketing instrument: concepts, evidence and research directions

Abstract: Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as corporate citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of corporate citizenship as a marketing tool. Specifically, after examining the nature of corporate citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of corporate citizenship in terms of external and internal marketing respectively.

Aramis Or The Love Of Technology

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