Abstract : A study is reported of the variations in organizational commitment and job satisfaction, as related to subsequent turnover in a sample of recently-employed psychiatric technician trainees. A longitudinal study was made across a 10 1/2 month period, with attitude measures collected at four points in time. For this sample, job satisfaction measures appeared better able to differentiate future stayers from leavers in the earliest phase of the study. With the passage of time, organizational commitment measures proved to be a better predictor of turnover, and job satisfaction failed to predict turnover. The findings are discussed in the light of other related studies, and possible explanations are examined. (Modified author abstract)

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Organizational Commitment, Job Satisfaction and Turnover Among Psychiatric Technicians. Technical Report No. 16.

Leaving for College

Why do people share fake news? Associations between the dark side of social media use and fake news sharing behavior

The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch

Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor‐event pairings. Unfortunately, resultant advantages accrue disproportionately to brands having a natural or congruent fit with the available sponsorship properties. In three cued‐recall experiments, the effect of articulation of sponsorship fit on memory for sponsor‐event pairings is examined. While congruent sponsors have a natural memory advantage, results demonstrate that memory improvements via articulation are possible for incongruent sponsor‐event pairings. These improvements are, however, affected by the presence of competitor brands and the way in which memory is accessed.

Sponsorship-linked marketing: The role of articulation in memory

Online flash sales (OFS) are an opportunity for customers to purchase goods with large discounts for a limited period, along with the increased risk of service failures due to heavy demand for such offers. The current work examines the impact of OFS e-commerce service failures, as well as that of perceived customer opportunism (PCO), on perceived justice with service recovery (PJWSR), post-recovery satisfaction (SSR), post-recovery perceived switching cost (PSC) and e-loyalty. By using a mixed-method approach, the current work develops a novel framework for OFS e-commerce service failure. Failure is conceptualized as functional, information, and system failures, with unique sub-dimensions/measurement items underlying each. Our findings suggest that functional and information failures have a negative effect on PJWSR, PCO has a positive effect on PJWSR, PJWSR has a significant effect on SSR/PSC and SSR positively affects e-loyalty, with no moderation of PSC on this relationship. This work contributes to the e-commerce service failure and customer opportunism literature by proposing a new contextual scale for measuring OFS e-commerce service failures and the impact of recovery-induced justice on a customer's loyalty. Leveraging this work, e-tailers need to make judicious decisions to avoid specific failures during OFS by designing robust e-commerce systems and, in the case of a failure, to have a responsive recovery protocol to enhance PJWSR and subsequent e-loyalty.

Opportunity gone in a flash: Measurement of e-commerce service failure and justice with recovery as a source of e-loyalty

Attribute-based design perceptions and consumer-brand relationship: Role of user expertise

Self/other oriented green experiential values: Measurement and impact on hotel-consumer relationship

The relationship between green hotel service attributes and consumption experiences remains unclear in the extant research, especially in the context of emerging economies such as India. Th...

Green hotel servicescape: attributes and unique experiences

The purpose of this study is to examine how consumer-brand engagement on social networking sites (SNS) is an outcome of the message orientation/vividness.,Message design is proposed to include two components, namely, orientation and vividness. The message orientation is classified as either task/instrumental or socioemotional. The message vividness is measured through content type. The consumer-brand engagement is conceptualized at three levels, namely, cognitive (comment), affective (shares) and conative (likes). A total of 1,000 posts were collected from the official Facebook pages of the 10 most popular travel brands, five each from India and the USA. These two countries were chosen as they are culturally different, with the former representing a largely collectivist culture and greater social connectivity and the latter representing primarily an individualistic culture.,The study reveals that greater message vividness, with more interactive/audio-visual content, leads to higher engagement. The task/instrumental message orientation leads to low-/medium-level engagement. Overall, a combination of high-vividness and socioemotional orientation generates maximum engagement. India and the USA depict unique effects of message orientations/vividness on the consumer-brand engagement levels, indicating cultural implications for the brand SNS messages – effectiveness.,The study’s conceptualization of consumer-brand engagement reflected through the consumers – responses to brands – SNS messages, represents new knowledge. The unique effects of message vividness and orientation on consumer-brand engagement and the variations across cultures is also a novel contribution to the extant branding literature.,The brand marketers should not only design their SNS messages with appropriate vividness/orientation but also tweak them across cultures, for maximum consumer engagement.,The study is a novel attempt to deploy the interaction process analysis framework in an SNS setting.

Abhishek Mishra

Papers

Opportunity gone in a flash: Measurement of e-commerce service failure and justice with recovery as a source of e-loyalty

Attribute-based design perceptions and consumer-brand relationship: Role of user expertise

Self/other oriented green experiential values: Measurement and impact on hotel-consumer relationship

Green hotel servicescape: attributes and unique experiences

Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites