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Abhishek Mishra
Researcher at Indian Institute of Management Indore
Publications - 40
Citations - 646
Abhishek Mishra is an academic researcher from Indian Institute of Management Indore. The author has contributed to research in topics: Brand equity & Product design. The author has an hindex of 10, co-authored 38 publications receiving 333 citations. Previous affiliations of Abhishek Mishra include Indian Institute of Management Ahmedabad & Indian Institute of Management Lucknow.
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An integrated framework for design perception and brand equity
TL;DR: In this article, the authors investigated the relationship between user-perceived product design and consumer-based brand equity by integrating three independent and diverse theoretical perspectives, namely design value framework, means-end chains, and brand equity theory.
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Revisiting Spectator-Based Sports Team Reputation: Strategic Implications for Team Managers
TL;DR: In this paper, the authors rigorously re-test the scale for its empirical efficacy to measure reputation of sport teams, in context of the most popular cricket league in the world, the Indian Premier League (IPL).
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‘From technology adoption to consumption’: Effect of pre-adoption expectations from fitness applications on usage satisfaction, continual usage, and health satisfaction
TL;DR: In this paper, a novel research framework, spanning across pre- and post-adoption phases and involving a two-stage data collection, is proposed with additional contextual variables like technology self-efficacy, user interface quality and perceived privacy, playing an important role in determining the continual usage for fitness applications and subsequent health satisfaction.
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Antecedents of Turnover Intentions of Officers in the Indian Military: A Conceptual Framework:
TL;DR: In this paper, a causal model is developed regarding the influence of various generic and military-specific causes on officers' propensity to leave the Indian Military Service, including job-related organizational and personal factors that may affect the personnel's satisfaction with the military job.
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The role of instructor experiential values in shaping students’ course experiences, attitudes and behavioral intentions
TL;DR: In this article, the authors used a mixed-method approach that combines literature review and qualitative research, with two stages of empirical validation using structural equation modeling to examine the impact of the instructor experiential values on the student's course experiences, as well as their attitudes and behavioral intentions towards the instructor.