Abstract : A study is reported of the variations in organizational commitment and job satisfaction, as related to subsequent turnover in a sample of recently-employed psychiatric technician trainees. A longitudinal study was made across a 10 1/2 month period, with attitude measures collected at four points in time. For this sample, job satisfaction measures appeared better able to differentiate future stayers from leavers in the earliest phase of the study. With the passage of time, organizational commitment measures proved to be a better predictor of turnover, and job satisfaction failed to predict turnover. The findings are discussed in the light of other related studies, and possible explanations are examined. (Modified author abstract)

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Organizational Commitment, Job Satisfaction and Turnover Among Psychiatric Technicians. Technical Report No. 16.

Leaving for College

Why do people share fake news? Associations between the dark side of social media use and fake news sharing behavior

The effect of consumer innovativeness on perceived value and continuance intention to use smartwatch

Corporate sponsorship of events contributes significantly to marketing aims, including brand awareness as measured by recall and recognition of sponsor‐event pairings. Unfortunately, resultant advantages accrue disproportionately to brands having a natural or congruent fit with the available sponsorship properties. In three cued‐recall experiments, the effect of articulation of sponsorship fit on memory for sponsor‐event pairings is examined. While congruent sponsors have a natural memory advantage, results demonstrate that memory improvements via articulation are possible for incongruent sponsor‐event pairings. These improvements are, however, affected by the presence of competitor brands and the way in which memory is accessed.

Sponsorship-linked marketing: The role of articulation in memory

Purpose




Sport teams not only compete with other teams for the ultimate prize but also for a share of customer mind space. For winning fan loyalty and resultant economic success, management of sport teams need to focus on team-branding, and thus, developing and measuring a team’s brand equity becomes essential, which is the core purpose of this paper.




Design/methodology/approach




Current work builds upon previous efforts to develop a reliable and, more importantly, a parsimonious sport team brand-equity (STBE) index, as opposed to the usual multi-dimensional reflective scales, too complicated and not of much use to practitioners.




Findings




The authors propose that the STBE index having eight indicators is enough to capture the full domain of the concept and provide a snapshot about the ability of a team’s administration to create strong emotional bonds with its fans.




Research limitations/implications




Apart from demographics of the respondents, an important drawback is that the STBE index is from the perspective of television or online viewers and not those watching live in stadiums. This work contributes to extant sports brand equity literature by proposing a simpler scale made of casual variables, as opposed to reflective scales running into large number of similar items, a first of its kind in this domain. The authors also are able to forward the growing call for developing more of such scales through this effort.




Practical implications




Not only can the present scale be easily used by sport-marketers and researchers, it will be especially useful for marketing managers who want to associate their brands with sport teams, as it affects performance of their own brand.




Originality/value




The work represents a novel effort for developing a team-based brand equity and, to the authors’ knowledge, has not been attempted in this literature before.

Sport team brand-equity index: a new measurement

Research Question: The study proposes that a sponsor’s social networking site (SNS) message has two components, articulation and interactivity, which are positively associated with a user’s sentime...

‘The tweeting sponsor’: effect of a sponsor’s SNS message articulation/interactivity on consumers’ online response

Armed forces form the lifeblood of any nation, and morale of its officers is the key to effective defense of the country’s borders. Yet, most militaries, and so does Indian, suffer from a relatively high rate of churn of officers that has adverse effects. Turnover is detrimental to any organization, and it is particularly undesirable for armed forces, as it affects unit cohesion and operational preparedness, thus proving to be chronic problem that demands attention. With this aim, we investigate the factors that are instrumental in influencing the propensity of military officers to leave. A survey of 476 Indian military officers, followed by a rigorous empirical analysis, revealed the pay, promotion, and job satisfaction to be the prime perpetrators for the intention of military officers to leave. Our work is a step in the direction of stemming the attrition and improving the retention of officers in the Indian military.

Why Do Indian Military Officers Want to Leave? An Empirical Investigation:

‘Crying over spilt milk?’ effect of post-consumption dissonance on coping behaviour for online purchases

With the self-determination theory (SDT) as grounding, the current study uses qualitative investigation with twenty-five respondents and a two-stage quantitative validation with 782 respondents, to

Abhishek Mishra

Papers

Sport team brand-equity index: a new measurement

‘The tweeting sponsor’: effect of a sponsor’s SNS message articulation/interactivity on consumers’ online response

Why Do Indian Military Officers Want to Leave? An Empirical Investigation:

‘Crying over spilt milk?’ effect of post-consumption dissonance on coping behaviour for online purchases

Autonomous/controlled travel motivations and their effect on travel intentions of Indian Millennials: a mixed method approach