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Akın Koçak

Researcher at Ankara University

Publications -  27
Citations -  1281

Akın Koçak is an academic researcher from Ankara University. The author has contributed to research in topics: Emerging markets & Entrepreneurship. The author has an hindex of 12, co-authored 27 publications receiving 1139 citations.

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Understanding Market‐Driving Behavior: The Role of Entrepreneurship

TL;DR: In recent years, the marketing literature has placed significant emphasis on market-driving and proactive market-driven behavior within firms in attempts to reconceptualize the meaning of "market driving" as discussed by the authors.
Journal Article

Coopetition as a Small Business Strategy: Implications for Performance

TL;DR: In this article, the authors examined the underlying nature of co-cooperation and evaluated the extent to which it represents a relevant strategy for small firms, and proposed an approach to measure the co-competitive tendencies of small firms.
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The effects of entrepreneurial marketing on born global performance

TL;DR: In this article, the authors investigate born global (BG) business organizations that seek superior performance from or near their founding, based on a multi-case analysis of interviews conducted with five BG enterprises in which it evaluates, compares and contrasts the views of owner founders.
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Brand, organization identity and reputation: SMEs as expressive organizations

TL;DR: In this paper, the authors identify non-sector-specific brand and reputation-based factors that distinguish successful entrepreneurs and small to medium-sized enterprises (SMEs) from their larger counterparts.
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Do barriers to export vary for born globals and across stages of internationalization? An empirical inquiry in the emerging market of Turkey☆

TL;DR: In this article, the authors investigated whether barriers to export exhibit significant differences among firms and whether these impediments are uniform for born globals, a new breed of exporting firms that initiate exporting soon after inception.