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Alejandro Alvarado Herrera

Bio: Alejandro Alvarado Herrera is an academic researcher from University of Quintana Roo. The author has contributed to research in topics: Corporate social responsibility & Psychology. The author has an hindex of 9, co-authored 21 publications receiving 259 citations. Previous affiliations of Alejandro Alvarado Herrera include Universidad Popular Autónoma del Estado de Puebla & University of Valencia.

Papers
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Journal ArticleDOI
TL;DR: In this article, a modelo teorico de relaciones estructurales, contrastado empirically with traves del analisis of its estructura de covarianzas, is presented.

73 citations

Journal ArticleDOI
TL;DR: In this paper, an in-depth review of relevant literature published in the last 38 years is presented, aimed at identifying, reviewing, and synthesizing theories used in the literature for studying Corporate Social Responsibility (CSR).

38 citations

Journal ArticleDOI
TL;DR: In this article, content analysis has been conducted focused on 269 marketing oriented papers published in the main international tourist journals in the period 2004-2006 with a twofold purpose (1) to find out the topics that have been paid more attention by scho- lars with the aim of identifying future research lines, and (2) to analyse the methodological approach employed in the papers.
Abstract: With a two-fold purpose (1) to find out the topics that have been paid more attention by scho- lars with the aim of identifying future research lines, and (2) to analyse the methodological approach employed in the papers, content analysis has been conducted focused on 269 marketing oriented papers published in the main international tourist journals in the period 2004-2006. Findings obtained by three independent judges highlight the key role of consumer behaviour research, followed by marketing strat- egies. Concerning the setting, almost a half of the tourism marketing works is focused on destinations, although specific types of tourism is also a relevant topic for scholars.

31 citations

Journal ArticleDOI
TL;DR: In this paper, a content analysis (CA)based empirical examination of 570 papers focused on CSR and corporate social performance (CSP) published in indexed management and marketing journals between 2003 and 2006 was conducted.
Abstract: Purpose – The purpose of this paper is to determine whether management‐ and marketing‐salient literature focused on corporate social responsibility (CSR) and related issues has evolved from 2003 to 2006, both quantitatively and qualitatively, and to learn which of three competitive epistemological evolutional views (progressive, variegational, normativist) best fits CSR evolution in both disciplines.Design/methodology/approach – Following an ex professo methodology developed by de Bakker, Groenewegen and Den Hond, a content analysis (CA)‐based empirical examination of 570 papers focused on CSR and corporate social performance (CSP) published in indexed management and marketing journals between 2003 and 2006 was conducted. The selected temporal scope is equivalent, in terms of CSR published papers, to the period 1972‐2002 analyzed by de Bakker et al. Three coders judged each paper by their epistemological orientation and discipline pertinence, achieving larger enough reliability coefficients.Findings – The...

22 citations

Dissertation
23 Jul 2008
TL;DR: In this article, the authors investigate the relationship between marketing, RSE, and corporativas percibidas by the consumer, focusing on the dimensiones economic, social, and medio-ambiental, asi como the influence of the consumer on the reputación of a company.
Abstract: El objetivo principal de esta tesis doctoral es estudiar la responsabilidad social empresarial (RSE) o corporativa percibida por el turista y sus dimensiones desde la perspectiva del paradigma del desarrollo sostenible, es decir, sus dimensiones economica, social y medioambiental, asi como sus influencia, directas e indirectas, sobre la reputacion de la empresa, las dimensiones cognitiva y afectiva de las actitudes del turista hacia la marca y las intenciones de compra y recomendacion futuras del propio turista. Una contribucion especifica destacable a las literaturas de marketing y de RSE alcanzada con esta tesis es la proposicion, el desarrollo y la validacion de una escala de medicion de las percepciones de la responsabilidad social empresarial (PeRSE) desde la perspectiva antedicha. La tesis se estructura en seis capitulos. Los dos primeros capitulos contienen el marco conceptual general, el cual esta cimentado en las literaturas de marketing, RSE y comportamiento del consumidor, y en las teorias de los stakeholders, integradora del contrato social, del desarrollo sostenible y neo-institucional. En ellos se identifican, describen y analizan veintiuna teorias empleadas para el estudio de los fenomenos de RSE, se establecen los nexos conceptuales entre marketing y RSE, se propone una definicion de RSE capaz de ser operativa en el contexto estudiado, y se conceptualizan las variables identificadas como consecuentes de la RSE en esta tesis. En el tercer capitulo se proponen dos modelos teoricos; uno correspondiente a la escala para la medicion de las percepciones de los consumidores turisticos sobre la RSE, y otro referente a las influencias de esas percepciones sobre la reputacion de la empresa, las dimensiones cognitiva y afectiva de las actitudes del turista hacia la marca y sus intenciones comportamentales. En el capitulo cuarto se presenta la metodologia de investigacion seguida para contrastar empiricamente los modelos planteados, la cual se compone de cuatro fases: una cualitativa, basada en un panel de expertos, una cuali-cuantitativa, basada en la tecnica de concept mapping, y dos cuantitativas, la primera basada en los resultados de una encuesta aplicada a una muestra de 183 turistas, y la segunda en los de una muestra de 462 turistas nacionales e internaciones. Se han utilizado diversas tecnicas de analisis multivariante, entre las que destacan el analisis de estructuras de covarianzas (analisis factorial confirmatorio de primero y segundo ordenes y sistemas de ecuaciones estructurales), y el concept mapping (basado en el uso combinado de las tecnicas de analisis multidimensional y de analisis de conglomerados, aplicadas a los resultados de una dinamica de grupos). En el quinto capitulo se exponen y discuten los resultados obtenidos para finalizar presentando, en el capitulo sexto, las principales conclusiones derivadas de la tesis doctoral, sus implicaciones gerenciales, las limitaciones de la investigacion y las lineas de trabajo futuro propuestas.

15 citations


Cited by
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1,828 citations

Posted Content
01 Jan 1994
TL;DR: In this paper, a natural resource-based view of the firm is proposed, which is composed of three interconnected strategies: pollution prevention, product stewardship, and sustainable development, and each of these strategies are advanced for each of them regarding key resource requirements and their contributions to sustained competitive advantage.
Abstract: Historically, management theory has ignored the constraints imposed by the biophysical (natural) environment. Building upon resource-based theory, this article attempts to fill this void by proposing a natural-resource-based view of the firm—a theory of competitive advantage based upon the firm's relationship to the natural environment. It is composed of three interconnected strategies: pollution prevention, product stewardship, and sustainable development. Propositions are advanced for each of these strategies regarding key resource requirements and their contributions to sustained competitive advantage.

902 citations

Journal ArticleDOI
TL;DR: In this article, a model of influence of corporate social responsibility on hotel customer loyalty by simultaneously including trust, customer identification with the company and satisfaction as mediators is presented, showing the direct and indirect effects among these constructs.

699 citations

01 Jul 1973
Abstract: Abstract : A study is reported of the variations in organizational commitment and job satisfaction, as related to subsequent turnover in a sample of recently-employed psychiatric technician trainees. A longitudinal study was made across a 10 1/2 month period, with attitude measures collected at four points in time. For this sample, job satisfaction measures appeared better able to differentiate future stayers from leavers in the earliest phase of the study. With the passage of time, organizational commitment measures proved to be a better predictor of turnover, and job satisfaction failed to predict turnover. The findings are discussed in the light of other related studies, and possible explanations are examined. (Modified author abstract)

497 citations

01 Jan 1999
Abstract: Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as corporate citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of corporate citizenship as a marketing tool. Specifically, after examining the nature of corporate citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of corporate citizenship in terms of external and internal marketing respectively.

482 citations