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Alireza Miremadi

Bio: Alireza Miremadi is an academic researcher. The author has contributed to research in topics: Loyalty business model & Customer satisfaction. The author has an hindex of 4, co-authored 6 publications receiving 78 citations.

Papers
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Journal ArticleDOI
TL;DR: In this article, the authors proposed a customer satisfaction model for hotel industry in Kish Island (IRAN) in order to identify the relation between customer satisfactions as dependent variable with other independent variables such as image, customer expectation, service quality, perceived value, locality, and complaining behavior.
Abstract: Purpose- Hotel Industry is one of the most substantial factors for Tourism Industry. It could provide the necessary substructures for Tourism. Therefore the growth in Tourism industry depends on growth in Hotel industry. Hotel industry had a major growth in recent years in Iran; therefore the purpose of this paper is to explore the customer satisfaction in hotel industry. This paper aims to identify the relation between customer satisfactions as dependent variable with other independent variables such image, customer expectation, service quality, perceived value, locality, and complaining behavior. The second goal of this study was to propose a customer satisfaction model for hotel industry in Kish Island (IRAN). Therefore, the findings of this study will contribute to both hotel management and tourism industry improvement in Iran. Design/Methodology/approach- A proportional simple random sampling of Iranian visitor to Kish Island were drawn. In this study the researcher had used two different kinds of samples. The first sample was customers of three different hotels of 3 stars, 4 stars, 5 stars which are immeasurable and unlimited. The total number of hotels with the rating of 3 stars, 4 stars, and 5 stars were 22. Findings- The correlation of image, customer expectation, service quality, perceived value, and customer loyalty are significant enough to show the correlation with customer satisfaction in hotel industry in Iran, furthermore the correlation of complaining behavior and customer was weak and negative, complaint behavior and customer satisfaction is negatively related, which means the lower complaint behavior was, the higher customer satisfaction obtained. Originality/Value- From a theoretical point of view the results of this study illuminate the relationship between customer satisfaction with variety of factors in Iranian hotel industry. From practical point of view, it explains why certain customer has more trust, experience, loyalty in particular hotels. It is hypothesized and demonstrated empirically that customer satisfaction.

50 citations

Journal ArticleDOI
TL;DR: In this article, the authors explore the possible effects of need for uniqueness's dimensions on fashion luxury brands purchase intentions and compare Kish and Dubai market in this perspective, they consider three dimensions for uniqueness: creative choice, similarity avoidance and unpopular choice.
Abstract: The current research aims to explore the possible effects of need for uniqueness’s dimensions on fashion luxury brands purchase intentions and to compare Kish and Dubai market in this perspective. The researchers consider three dimensions for uniqueness: creative choice, similarity avoidance and unpopular choice. In addition, the relations between those three dimensions were investigated.Findings indicate that consumers want to express their individuality, and they also want to maintain social norms. This findings support the idea that some consumers prefer expensive and high quality brands that are considered prestigious. This study reveals that there is a relation between creativity choice and unpopular choice among respondents of two markets and the relation between unpopular choice and similarity avoidance, creativity choice and similarity avoidance is only valid among respondents of Iran. The definition of uniqueness for both markets is the same due to order of importance for each constructs in mind of participants in the survey while this definition remain the same between genders and among respondents with different level of education.

17 citations

Journal ArticleDOI
TL;DR: In this article, the authors developed an integrated model that indicates the influence of corporate reputation on customer loyalty in Business-to-Business (B2B) markets by implementing the model of Cretu and Brodie (2007) with additional concentration on personal relationship in B2B.
Abstract: Corporate reputation researches have largely focus on consumer market and attention has been given to the business market recently. The purpose of this paper is to develop an integrated model that indicates the influence of corporate reputation on customer loyalty in Business-to-Business (B2B) markets by implementing the model of Cretu and Brodie (2007) with additional concentration on personal relationship in B2B. To achieve this purpose, a structured questionnaire distributed among 80 executive managers who work in variety industries such as construction, mining and generator motor equipment in Iran. The results prove that corporate reputation has effect on loyalty but with less impact in compared to satisfaction; moreover the personal relation has no significant impact on loyalty.

8 citations

Journal ArticleDOI
TL;DR: In this paper, the authors used two different kinds of questionnaires for customers and hotel managers to explore four different factors of salary, age, gender, and marital status between customers.
Abstract: Purpose- One of the most substantial factors for Tourism Industry is Hotel Industry while it could provide the necessary substructures for Touris m. Growth in Hotel industry will lead to the growth in Tourism industry. Considering a major growth in Hotel industry in recent years in Iran, in this research, numerous objectives had been pursued. The first purpose of this study is to explore four different factors of salary, age, gender, and marital status between customers. The second goal is to study customer satisfaction from two main perspectives of customers and hotel managers and explaining whether there is a significant difference in customers and hotel managers perceptions of customer satisfaction or not and what role customer satisfaction factors such as perceived quality, perceived value, image and customer’s expectations have in making these differences. Finally, the third objective is to find out whether there is a significant difference between male satisfaction and female satisfaction or not. Design/Methodology/approach- Descriptive survey design is utilized in this study. The researcher selected the quantitative research methodology to pursue her research. Questionnaire has been chosen as the best tool for collecting primary data from hotelmanagers and customers in Iran. In this study the researcher has used two different kinds of questionnaires for customers and hotel managers.Descriptive data was organized. The researcher organized all the respondents' background data such as gender, age, personal income then the percentage method; mean and. standard deviation are used to analyze the distribution of data.The researcher applied independent T-test to find out the differences between effective factors (perceived quality, perceived value, image, customer expectations) of customer satisfaction from two points of view. This method is also used to explore the differences between male female satisfactions. Findings- The main consumers of hotels are married, young and males. The majority of people in this study have high monthly income. There are no significant differences between customer satisfaction of males and females. The results indicated that there was a significant difference between two perspectives (hotel managers and customers) in all effective factors of customer satisfaction and its consequences. According to the other objective the researcher found out

6 citations

Journal ArticleDOI
TL;DR: In this paper, the authors provided an in-depth discussion on the scientific methodologies that can be used to measure and key factors that influence on consumer consumption and converting them to loyal customers in Iranian cosmetic market.
Abstract: This paper is the first paper that provides an in-depth discussion on the scientific methodologies that can be usedto measure and Key Factors That Influence on Consumer Consumption and Converting them to loyal customerand various promotional activities in Iranian cosmetic product .first of all, this paper reviews the historycosmetic industry, current status of e-purchasing and influence of culture on domestic and foreign cosmeticproducts in Iran.This exploratory study sought to answer four sections related about understanding the consumerbuying behaviour in cosmetic product in Iranian market concentrated on domestic and foreign shampoo such asDetermining key factors that influence on consumer consumption and converting them to loyal customer inIranian cosmetic market, Influence of various promotional activities in cosmetic product, E- tailing or electronicbuying attractiveness, Critical Factors influence on Consumer Buying Behaviour and Attitudes towards CosmeticProduct.We have initiated with exploratory research and gradually shifted to descriptive research. The instructionmethod for collecting the primary data was questionnaire. In this research, a modelling framework is developedfor Marketers and their companies to deal with promotional and advertising budget constraints, thereforeselecting the precise promotional mix or integrated marketing communication (IMC) is valuable asset and equipcompanies to penetrate and develop the market share in Iranian market in this competitive marketaccordingly.Empirical studies have shown that the Quality, product reliability (genuine), package and variety ofdistribution channels are the most influential factors for customers’ satisfaction and consumer buying behaviourabout the foreign cosmetic product (shampoos), while quality, product reliability (genuine), package, meet therequirements and variety of distribution channels are the most influential factors for customers’ satisfaction andconsumer buying behaviour in domestic Iranian product.

4 citations


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Journal Article
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
Abstract: MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

5,537 citations

Journal ArticleDOI
TL;DR: In this paper, the authors investigated the impact of service recovery dimensions on customer satisfaction and subsequently on customer loyalty in the context of the hotel industry and found that service recovery is significantly related to customer satisfaction.
Abstract: The purpose of this study is to investigate the impact of service recovery dimensions on customer satisfaction and, subsequently, on customer loyalty in the context of the hotel industry.,A self-administered questionnaire was distributed to 500 respondents who had the experiences of staying in the hotels in Malaysia. The structural equation modelling technique was used to study the relationship between the model and the developed hypotheses.,The findings revealed that service recovery dimensions are significantly related to customer satisfaction and have a positive relationship between customer satisfaction and customer loyalty.,As the main sector in the hospitality business, hotels play a vital role in the tourism industry. Therefore, the developments in tourism and hotels go hand in hand, as they are mutually dependent on each other. With significant yearly developments in the tourism industry and at a constant rate, hotel operators should reconsider their business strategies to achieve customer loyalty and sustain their businesses. In view of that, the findings of this study not only benchmarks better hotel services but also provides an improved understanding of service recovery that will effectively aid hotel operators in handling service failures; otherwise, customer dissatisfaction may occur if poor service recovery strategies are implemented.,The intense competition in the service industry has driven companies to place extra attention on service recovery so as to ensure continuous success. With a yearly significant development in the tourism industry at a constant rate, hotel providers (one of the major beneficiaries) are driven to reconsider their business strategies to achieve customer loyalty and sustain their business.

96 citations

Journal ArticleDOI
TL;DR: In this paper, a study was conducted to study the importance of brand image towards customers' satisfaction and to examine whether the brand image influences customers’ satisfaction and found that brand image was among the first constituents that customers will adhere to when selecting accommodation.

70 citations

Journal ArticleDOI
TL;DR: In this article, the authors examined the relationship between consumers' socialization within Social Network Sites (SNSs), brand similarity, consumers' need for uniqueness, and consumers' satisfaction with the SNS.

66 citations

Journal ArticleDOI
TL;DR: In this paper, the authors investigated how hotels practice corporate social responsibility (CSR) communication through social media, including which content type and media type receive the highest level of engagement.
Abstract: The purpose of this study is to investigate how hotels practice corporate social responsibility (CSR) communication through social media, including which content type and media type receive the highest level of engagement. Two major aspects are considered, namely, CSR communication activity and stakeholder engagement.,The analysis is conducted for Forbes four-star to five-star hotels in Hong Kong. Facebook data are extracted from the property pages of the sample hotels by Netvizz, which is a Facebook data extraction application. The data analysis includes three steps and combines qualitative and quantitative approaches.,The results indicate that the type of information has a significant influence on engagement and has even more of an affect than the message strategy. Although the number of CSR-related posts is significantly lower than marketing-oriented posts, they achieve a comparable level of popularity and engagement. Posts encouraging CSR practices show the highest level of engagement among CSR-related posts. In terms of media and content types, video achieves the highest engagement, and posts related to discounts achieve the highest engagement.,This study fills the gap in the current literature by conducting a comparison between marketing and CSR communication strategies on social media. It also provides insights on how to draft more effective CSR messages.

53 citations