Green marketing stems from the degrading of ecological environment and consumer's increasing sense of(environmental) protection.The essence of green marketing is to response actively to man's increasing concern for ecological(environment) and make choices and decisions in marketing by adhering to the environmental protection principle and the(ecological) principle and building up green technology,green market and green industry.Therefore,green marketing has profound ethical connotation.However,green marketing in present Chinese enterprises is actually in conflict with the logics of enterprise behavior.

On "Green Marketing"

Business transactions are going to be fast day by day because of dynamic changes in the global environment. Merger and Acquisition is a strategy adopted by the organizations globally to meet the needs of recent dynamic business environment. It has achieved much attention and importance in corporate world. In Pakistan, this strategy has been used widely in banking sector. Therefore, the objective of the study is to evaluate the financial performance of banks in Pakistan after M&A. The financial and accounting data for 10 banks was taken from the Financial Statement Analysis by State Bank of Pakistan. Profitability & Efficiency, Leverage, and Liquidity ratios were used to measure the financial performance, where pre and post ratio analysis was done. Results of the study show that there is no positive improvement in the financial performance of the banks in Pakistan after Merger and Acquisition.

Financial performance of banks in Pakistan after Merger and Acquisition

In 2020, the whole world had to face a pandemic with inevitable profound changes in all aspects of life, from the social to the economic sphere. The profound economic crisis that followed the rise of the pandemic has pushed firms and researchers to question the necessary changes and new challenges for the survival of businesses. In this scenario, the aim of the paper is to analyze and classify the main contributions published on the topic of COVID-19 in managerial literature, seeking to discover the perspective and the gaps and outline future avenues of research. A systematic review of the literature has been performed. The results highlight the orientation of studies in this field and the various links between different aspects that emerged. Limitations and implications complete the research.

https://www.mdpi.com/2071-1050/13/7/3791/pdf

COVID-19 in Management Studies: A Systematic Literature Review

Given the high resilience of the Central and Eastern Europe (CEE) banking sectors during the last financial crisis and their major role in the CEE region in financing the economy and supporting the high growth rates achieved there, our paper investigates the determinants of banking profitability in the CEE banking sectors based on a Generalized Method of Methods (GMM) approach using data between 2009 and 2018. We have selected determinants from the macroeconomic factors and from the financial-banking specific factors using a two-step GMM method. Our findings demonstrate that unemployment rate, inflation, budget balance, non-governmental credit, non-performing loan rates, concentration rate and capitalization rate negatively impact on the banking profitability in the CEE banking sectors. According to these findings, some policy recommendations were elaborated.

Determinants of Bank Profitability in CEE Countries: Evidence from GMM Panel Data Estimates

The purpose of this paper is to analyse the influence of audit committee characteristics and external audit quality on the performance of non-financial public limited companies listed on the National Stock Exchange 100.,One-way random effect panel data regression was applied to 74 non-financial firms in the Nifty 100 from 2014 until 2019. The overall audit committee index and external audit index were built based on the new Indian Companies Act, 2013 and on a review of the literature to capture the impact of the new Act on firm financial performance.,The outcome of the study revealed that there is lack of evidence to show that audit committee characteristics improve the performance of top Indian non-financial listed firms. However, external audit quality was found to have a significant positive impact on the financial performance of firms as measured by Tobin’s Q, while firm size and leverage were found to have a significant impact on the financial performance of firms as measured by return on assets and return on equity.,This paper will be greatly beneficial for financial practitioners and policymakers because it provides practical suggestions and recommendations about the types of external audit that are indispensable for the overall effectiveness and performance of firms. The study findings may also aid strategic policy formulation and execution for better corporate governance practices for the purpose of profit and wealth maximisation.,To the best of the authors’ knowledge, to date, no previous research has evaluated the effects of audit committee features and external audit quality on the financial performance of firms in India after the implementation of the new Companies Act, 2013. Hence, this study fills this void in the present literature by examining the overall features of the audit committee and external audit and their impact on firm performance in the setting of India.

Impact of audit committee characteristics and external audit quality on firm performance: evidence from India

In this article, we present a first study on how Covid-19 pandemic can influence fundamental essences and marketing developments We argue that Covid-19 pandemic offers businesses an excellent opportunity to shift to real and honest marketing that can actually tackle urgent environmental and social challenges globally We also explore some future paths for how the pandemic can affect consumer ethical decision-making In our marketing discussion, we explain how we think that marketing is being carried out and how we expect this pandemic can change, and not just the marketing climate, but also how companies implement their marketing strategies We further discuss about the digital marketing during the pandemic how it can help the consumers The data was collected from 500 consumers in Amman, Jordan so as to assess their perspective towards digital marketing It was found out that consumers during the pandemic were attracted towards offers, anti-crisis deals, personalized digital communication and empathy by the companies © 2020, World Scientific and Engineering Academy and Society All rights reserved

/pdf/digital-marketing-during-covid-19-consumer-s-perspective-4zx02afmta.pdf

Digital marketing during COVID 19: Consumer’s perspective

This study aims to examine the impact of internal and external determinants of 37 commercial banks' profitability listed on Bombay stock exchange (BSE), India for a period from 2008 to 2017. Both s...

Internal and external determinants of listed commercial banks' profitability in India: dynamic GMM approach

AUTHORS Eissa A. Al-Homaidi https://orcid.org/0000-0002-6230-8276 https://publons.com/researcher/3500616/eissa-a-al-homaidi/ Ebrahim Mohammed Al-Matari https://orcid.org/0000-0001-9247-2766 https://publons.com/researcher/2374311/ebrahim-m-al-matari/ Mosab I. Tabash https://orcid.org/0000-0003-3688-7224 Amgad S.D. Khaled https://orcid.org/0000-0003-0040-3849 Nabil Ahmed M. Senan https://orcid.org/0000-0002-6848-588X https://publons.com/researcher/1642303/dr-nabil-ahmed-mareai-senan/

/pdf/the-influence-of-corporate-governance-characteristics-on-1ck7hzwkdu.pdf

The influence of corporate governance characteristics on profitability of Indian firms: An empirical investigation of firms listed on Bombay Stock Exchange

The Impact of Technological and Marketing Innovations on Retailing Industry: Evidence of India

While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate ...

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1861752

Amgad S.D. Khaled

Papers

Digital marketing during COVID 19: Consumer’s perspective

Internal and external determinants of listed commercial banks' profitability in India: dynamic GMM approach

The influence of corporate governance characteristics on profitability of Indian firms: An empirical investigation of firms listed on Bombay Stock Exchange

The Impact of Technological and Marketing Innovations on Retailing Industry: Evidence of India

Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction