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Amit Poddar

Bio: Amit Poddar is an academic researcher from Salisbury University. The author has contributed to research in topics: Trade promotion & The Internet. The author has an hindex of 11, co-authored 29 publications receiving 1999 citations. Previous affiliations of Amit Poddar include Georgia College & State University.

Papers
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Journal ArticleDOI
TL;DR: In this article, the authors describe research that applies a tourist framework to study abroad attitudes and preferences, which can help business educators and study abroad professionals design, develop, and market study abroad programs for business students.
Abstract: The authors describe research that applies a tourist framework to study abroad attitudes and preferences. A total of 371 university business students in the Southern region of the United States completed a survey that included the International Tourist Role scale and study abroad attitudes and preferences. These students were grouped into one of 4 international tourist typologies: familiarity seekers, controlled exposure seekers, spontaneous dissimilarity seekers, and cultural dissimilarity seekers. Identifying the combination of travel preferences held by members of these 4 typologies can help business educators and study abroad professionals design, develop, and market study abroad programs for business students.

20 citations

Journal ArticleDOI
TL;DR: The authors mined consumer's location aware tweets from business locations to capture a location's pleasure score and compare the pleasure scores to Yelp ratings to determine how overrated or underrated the venue is.

16 citations

Journal ArticleDOI
TL;DR: In this article, the authors developed and tested a model of trade promotion receptiveness by retailers, using data collected from senior executives from a broad swath of the retail industry, and found that both promotion satisfaction and relationship satisfaction with the vendor play important roles in trade deal receptiveness.
Abstract: Trade promotions are widely practiced but sparingly researched. Retailers prefer trade promotions that provide short-term economic benefits; vendors prefer those that provide long-term, franchise-building benefits. This research develops and tests a model of trade promotion receptiveness by retailers, using data collected from senior executives from a broad swath of the retail industry. Both promotion satisfaction and relationship satisfaction with the vendor play important roles in trade deal receptiveness. Vendors could increase relationship satisfaction by emphasizing benevolence and enhance promotional satisfaction by improving their trade promotion management systems and processes.

10 citations

Posted Content
TL;DR: In this article, the authors demonstrate how to design better awareness and memory of product information using mobile coupon campaigns among those who do not redeem the coupons, and the results show that women remember factual ad claims better than descriptive, like women, and their memory has significant effects on subsequent purchase behavior.
Abstract: Purpose – The purpose of this paper is to demonstrate how to design better awareness and memory of product information using mobile coupon campaigns among those who do not redeem the coupons.Design/methodology/approach – The research involves two field experiments with a Mid Western mobile marketing firm where differently designed coupons were sent out to men and women customers of a fast food chain, and non-redeemers filled out a survey revealing how much they remembered. The research also connected their subsequent purchases a week later. The data were analyzed using ANOVAs.Findings – Factual ad claims create better recognition than descriptive ad claims in general, but among older working people when ad is viewed in leisure situations men better remember descriptive appeals, and women factual appeals. Also the memory has no effect on purchase intentions or future purchases. In contrast, among younger students, men remember factual ad claims better than descriptive, like women, and their memory has significant effects on subsequent purchase behavior.Research limitations/implications – Selectivity hypotheses may be applied to design advertising congruity/incongruity based on tasks people are doing in different physical situations. Other limitations include some sampling error (or selectivity) and its difficulties in generalizability across industries.Practical implications – Managers can build awareness using different types of ad claims depending on gender and situation among older working groups, and use factual appeals for younger groups. Among younger groups the memory of coupons can also drive subsequent purchase behavior.Originality/value – The paper uncovers the value of non redeeming customers in m-coupon campaigns, and identifies how to target and design campaigns to best extract that value

9 citations

Journal ArticleDOI
TL;DR: The trade promotion area remains seriously under-researched compared with its share of the overall marketing mix budget as mentioned in this paper, and an up-to-date account of what we know about trade promotions can be found in this review.
Abstract: The trade promotion area remains seriously under-researched compared with its share of the overall marketing mix budget. This review attempts to provide an up-to-date account of what we know about trade promotions. For eight major topics we elaborate on what that topic means in the context of trade promotions, why it has been deemed important, what empirical findings have emerged in that area, and proposeareas for future research.

8 citations


Cited by
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Journal ArticleDOI
TL;DR: Reading a book as this basics of qualitative research grounded theory procedures and techniques and other references can enrich your life quality.

13,415 citations

Posted Content
TL;DR: In this article, the authors introduce the concept of ''search'' where a buyer wanting to get a better price, is forced to question sellers, and deal with various aspects of finding the necessary information.
Abstract: The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

3,790 citations

01 Jan 1997
TL;DR: In this paper, the authors examine the implications of electronic shopping for consumers, retailers, and manufacturers, assuming that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings.
Abstract: The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

2,077 citations