Amit Poddar

Bio: Amit Poddar is an academic researcher from Salisbury University. The author has contributed to research in topics: Trade promotion & The Internet. The author has an hindex of 11, co-authored 29 publications receiving 1999 citations. Previous affiliations of Amit Poddar include Georgia College & State University.

Improving trade promotions through virtual forward buying

Abstract: Purpose – The purpose of this paper is to propose a virtual forward‐buying model that allows for forward buying but reduces the channel cost with no major behavioral change on the part of manufacturers and retailers.Design/methodology/approach – Using simulations, the authors compare the proposed virtual forward‐buying model with the traditional forward‐buying and everyday‐low‐price approaches.Findings – The authors find that the proposed model leads to lower overall channel costs that are shared equitably between both the manufacturer and the retailer.Research limitations/implications – No primary or secondary is used, a situation that is usually very difficult to find in this area.Practical implications – The paper presents a new method to improve trade promotion efficiencies that does not require a drastic change of habits for either the manufacturer or the retailer; allows the practice of forward buying to continue; and leads to channel cost reductions for both parties.Originality/value – The paper pr...

Continuous additive peer review: a new system to control social loafing in group projects

Abstract: Current methods to reduce social loafing in group projects suffer several weaknesses. They are difficult to implement, take up a lot of the instructor’s time, deal with the problem of free-riding ex post facto, and do little to prevent the problem in the first place. A proposed method, called Continuous Additive Peer Review (CAPR), overcomes some of the weaknesses of the current methods and suggests a new way of performing peer reviews that puts the onus of group work on the students. The CAPR method requires group members to use a continuous evaluation method whereby they keep track of the contributions of each individual group member. Such continuous evaluation may inhibit or reduce free riding. The key benefits of the CAPR method are its simplicity, ease of implementation, and consequent reduction in the time commitment required of the instructor.

Virtual teamwork training: factors influencing the acceptance of collaboration technology

Abstract: The purpose of this study was to identify the factors that influence the acceptance of electronic collaboration technology by higher education students and that influence their predicted usage of the technology for virtual team collaboration. The research combined the unified theory of acceptance and usage of technology UTAUT with a virtual team-training model. All 108 participants completed a survey following their participation in virtual team training. Ten hypotheses were tested using a structural equation modelling technique, partial least squares. Five of the hypotheses were supported and five were not supported. The results indicated that three of the four UTAUT constructs were significant in predicting whether the participants would use the collaboration technology in the future. Additionally, the findings revealed that the participants had a positive perception of the virtual teamwork training.

Measuring intangible effects of m‐coupon campaigns on non‐redeemers

Abstract: Purpose – The purpose of this paper is to demonstrate how to design better awareness and memory of product information using mobile coupon campaigns among those who do not redeem the coupons.Design/methodology/approach – The research involves two field experiments with a Mid Western mobile marketing firm where differently designed coupons were sent out to men and women customers of a fast food chain, and non‐redeemers filled out a survey revealing how much they remembered. The research also connected their subsequent purchases a week later. The data were analyzed using ANOVAs.Findings – Factual ad claims create better recognition than descriptive ad claims in general, but among older working people when ad is viewed in leisure situations men better remember descriptive appeals, and women factual appeals. Also the memory has no effect on purchase intentions or future purchases. In contrast, among younger students, men remember factual ad claims better than descriptive, like women, and their memory has sign...

False Advertising or Slander? Using Location Based Tweets to Assess OnlineRating-Reliability

Abstract: Online reviews have diffused into a large variety of businesses, ranging from physical goods to services. The ubiquity of the reviews and the importance given to them by potential customers makes examining their validity extremely important. While good reviews can boost companies' business, bad reviews can spell their doom. Since online reviews are anonymous, there are cases of both false advertising and slander that can create conflict. In this paper authors provide reasons for online rating bias and demonstrate a way to measure it. Authors mine consumer's location aware tweets from business locations to capture a location's pleasure score and compare the pleasure scores to Yelp ratings to determine how overrated or underrated the venue is. Foursquare and Twitter are mined to extract an emotion score from the location aware tweets using a dictionary called the Affective Norms for English Words (ANEW). Rating biases are found across cities and different types of restaurants and managerial and policy implications discussed.

Economics of Information

Abstract: The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in

Abstract: The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.