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Ana Maria Munar

Researcher at Copenhagen Business School

Publications -  59
Citations -  2540

Ana Maria Munar is an academic researcher from Copenhagen Business School. The author has contributed to research in topics: Tourism & Social media. The author has an hindex of 18, co-authored 56 publications receiving 2172 citations.

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Motivations for sharing tourism experiences through social media

TL;DR: In this paper, the authors explore summer holidaymakers' motivations for social media contributions and their willingness to share content through various social media, and reveal a dominance of visual content, along with the relevance of altruistic and community-related motivations and motivational differences between types of content creators.
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Tourist information search and destination choice in a digital age

TL;DR: In this paper, the authors provide empirical evidence of self-reported impacts of selected electronic and other information sources on international tourists' destination choices regarding a popular, mature and mainstream summer holiday location.
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Trust and Involvement in Tourism Social Media and Web-Based Travel Information Sources

TL;DR: In this article, tourists' perceptions of Web 1.0 and Web 2.0 information sources and the influence of electronic social media on holidaymakers' information sharing was examined based on a summer season survey in the mature and well-known destination of Mallorca, Spain.
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Tourist-created Content: Rethinking Destination Branding

TL;DR: In this paper, the authors analyze the relationship between tourists' user-generated content on the web and destination branding, as well as discuss the online strategies used by destination management organizations.
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The takeoff of social media in tourism

TL;DR: In this article, the travel portion of the tourism experience through airlines' use of social media on two social media platforms for a 6-month time period was studied and analyzed and categorized according to the promotional marketing mix.