Author
Andreas Aholt
Bio: Andreas Aholt is an academic researcher. The author has contributed to research in topics: Index (economics) & Confirmatory factor analysis. The author has an hindex of 2, co-authored 2 publications receiving 147 citations.
Papers
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TL;DR: In this paper, the authors proposed a citizen satisfaction index (CSI) that combines 18 different scales with items derived from qualitative research and then reduces those items to a set of 21 questions.
132 citations
Cited by
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TL;DR: A review of the literature on the measurement of brand image in general and place branding in particular can be found in this paper, which outlines distinct elements, categories and dimensions of a place brand as well as a number of approaches from place brand image measurement.
Abstract: Purpose – The branding of places has gained popularity among city officials in recent years. Unfortunately, place marketers often disregard the complexity of place brands, as do their counterparts in the academic discussion: the focus repeatedly falls on the simple explorative description of certain city brands, rather than a proper conceptualization of a place brand that employs different measurement approaches for the different elements of the brand. Thus, this paper aims to identify those different elements and discuss measurement approaches that could prove useful in place branding.Design/methodology/approach – Following a review of the extant literature on the measurement of brand image in general and place branding in particular, the paper outlines distinct elements, categories and dimensions of a place brand, as well as a number of approaches from place brand image measurement, with example cases of each approach.Findings – Exploring a brand can be divided into three main approaches: in the form of...
221 citations
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TL;DR: This article propose a rethinking of place brands based on two pillars: first they incorporate more geographical understanding into place branding and, second, they outline a process that allows place elements and place-based associations to combine and form the place brand.
Abstract: This article attempts to ‘rethink’ place brands after examining in detail how people form them in their minds. The article starts with a very brief account of the place branding literature to provide the necessary background and goes on to identify what we see as a shortcoming in current understanding of the place brand: the dominant idea that brands are formed as sums of mental associations. The article attempts to take current understanding of place brands further by going beyond associations and adding a missing element: the interactions between those associations. We propose a rethinking of place brands based on two pillars: first we incorporate more geographical understanding into place branding and, second, we outline a process that allows place elements and placebased associations to combine and form the place brand. The place brand formation process starts when people use place-making elements (materiality, practices, institutions and representations) to form mental associations with the place. Th...
215 citations
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TL;DR: In this paper, the authors conducted two empirical studies to test the role of brand complexity for residents and tourists, and found that positive place attitude and place behaviour increase with a higher brand complexity.
187 citations
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TL;DR: In this article, the authors empirically show the role of citizen satisfaction in the field of urban research, highlighting its strong influence on place attachment, place brand attitude and positive citizenship behavior.
172 citations
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TL;DR: In this paper, the authors highlight some existing, but primarily new, possibilities for a complex success measurement in place marketing, referring to the extant literature on place marketing and the general field of marketing.
Abstract: As the competition between them increases, cities focus more and more on establishing themselves as brands. Consequently, cities invest an extensive amount of taxpayers’ money into their marketing activities. Unfortunately, cities still lack a proper success measurement, which has raised questions regarding the efficient and effective use of taxpayers’ money. With this contribution, we want to highlight some existing, but primarily new, possibilities for a complex success measurement in place marketing, referring to the extant literature on place marketing and the general field of marketing. Therefore, we strive to translate different concepts such as customer equity or customer satisfaction into the lexicon of place marketing, thus identifying empirical gaps for further research, as well as existing fruitful approaches.
172 citations