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Andrew J. Czaplewski
Researcher at University of Colorado Colorado Springs
Publications - 17
Citations - 2712
Andrew J. Czaplewski is an academic researcher from University of Colorado Colorado Springs. The author has contributed to research in topics: Relationship marketing & The Internet. The author has an hindex of 10, co-authored 17 publications receiving 2335 citations. Previous affiliations of Andrew J. Czaplewski include University of Colorado Boulder.
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Workplace spirituality and employee work attitudes: An exploratory empirical assessment
TL;DR: In this article, the authors make a rigorous empirical examination of the relationship between workplace spirituality and five prevalent employee job attitudinal variables and conclude that each of the three dimensions of spirituality used has a significant relationship with two or more of the five job attitude variables examined.
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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
TL;DR: In this article, the effects of a specific form of electronic word-of-mouth (eWOM) communication, customer-to-customer know-how exchange, on customer perceptions of value and customer loyalty intentions were investigated.
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Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty
TL;DR: In this article, the authors present and test a theoretical model that examines antecedents and outcomes of C2C exchange in the context of face-to-face networking behaviors at professional association meetings.
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How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory
TL;DR: Customer-to-customer (C2C) know-how exchanges occur in a variety of contexts, including virtual environments of Internet mediated communities as discussed by the authors, and they take place among the custom...
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Upstream social marketing strategy: An integrated marketing communications approach
TL;DR: In this paper, a conceptual application model and five-stage process for an upstream social marketing strategy based on integrated marketing communications (IMC) is presented for an organized approach for managers to develop social marketing strategies that target upstream decision and policy makers.