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Anjala S. Krishen

Bio: Anjala S. Krishen is an academic researcher from University of Nevada, Las Vegas. The author has contributed to research in topics: Social media & Analytics. The author has an hindex of 22, co-authored 101 publications receiving 1519 citations. Previous affiliations of Anjala S. Krishen include Northern Illinois University & Virginia Tech.


Papers
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TL;DR: This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where it highlights the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.

588 citations

Journal ArticleDOI
TL;DR: In this paper, the authors assess how regret affects consumer satisfaction levels, extent of rumination, and brand switching intention, and examine any mediating effects between regret and rumination that can be found due to consumers' negative emotions.
Abstract: Purpose – The purpose of this paper is to assess how regret affects consumer satisfaction levels, extent of rumination, and brand‐switching intention. The paper also seeks to examine any mediating effects between regret and rumination that can be found due to consumers' negative emotions.Design/methodology/approach – A purchase‐decision scenario was presented to 125 undergraduate students. A between‐subjects experimental design was conducted and structural equation modelling was utilized to evaluate the model fit.Findings – The results indicate that regret decreases consumer satisfaction level and increases brand‐switching intention. Negative emotion was found to demonstrate an indirect effect between regret and extent of rumination. The findings also suggest that negative emotion acts as a partially mediating variable between the effect of satisfaction levels on extent of rumination and the effect of regret on satisfaction levels.Practical implications – This study emphasizes the importance of post‐purch...

93 citations

Journal ArticleDOI
TL;DR: In this article, a series of three experimental studies with subjects from a professional marketing agency examine the influence of self-determined review quantity and perceived review quality on satisfaction, as well as the mediating effects of information overload and decision difficulty.

88 citations

Journal ArticleDOI
TL;DR: In this paper, a sample of 570 social networking participants using the generations of baby boomers, generation X, and millennials with fuzzy set qualitative comparative analysis (fsQCA) was analyzed, finding that affinity, belonging, interactivity, and innovativeness are all base expectations for social media networking usage, depending on the generational cohort.

87 citations

Journal ArticleDOI
TL;DR: This paper tracks research dynamics in interactive digital marketing by identifying the stages of evolution of major topics, articles, citation and co-citation networks, using various computational techniques, including growth curve analysis and citation network analysis of bibliometric information.

84 citations


Cited by
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01 Jan 2016
TL;DR: The using multivariate statistics is universally compatible with any devices to read, allowing you to get the most less latency time to download any of the authors' books like this one.
Abstract: Thank you for downloading using multivariate statistics. As you may know, people have look hundreds times for their favorite novels like this using multivariate statistics, but end up in infectious downloads. Rather than reading a good book with a cup of tea in the afternoon, instead they juggled with some harmful bugs inside their laptop. using multivariate statistics is available in our digital library an online access to it is set as public so you can download it instantly. Our books collection saves in multiple locations, allowing you to get the most less latency time to download any of our books like this one. Merely said, the using multivariate statistics is universally compatible with any devices to read.

14,604 citations

Journal ArticleDOI

3,628 citations

Posted Content
TL;DR: F fuzzy sets allow a far richer dialogue between ideas and evidence in social research than previously possible, and can be carefully tailored to fit evolving theoretical concepts, sharpening quantitative tools with in-depth knowledge gained through qualitative, case-oriented inquiry.
Abstract: In this innovative approach to the practice of social science, Charles Ragin explores the use of fuzzy sets to bridge the divide between quantitative and qualitative methods. Paradoxically, the fuzzy set is a powerful tool because it replaces an unwieldy, "fuzzy" instrument—the variable, which establishes only the positions of cases relative to each other, with a precise one—degree of membership in a well-defined set. Ragin argues that fuzzy sets allow a far richer dialogue between ideas and evidence in social research than previously possible. They let quantitative researchers abandon "homogenizing assumptions" about cases and causes, they extend diversity-oriented research strategies, and they provide a powerful connection between theory and data analysis. Most important, fuzzy sets can be carefully tailored to fit evolving theoretical concepts, sharpening quantitative tools with in-depth knowledge gained through qualitative, case-oriented inquiry. This book will revolutionize research methods not only in sociology, political science, and anthropology but in any field of inquiry dealing with complex patterns of causation.

1,828 citations

01 Jan 2016
TL;DR: The multivariate data analysis with readings is universally compatible with any devices to read and is available in the book collection an online access to it is set as public so you can download it instantly.
Abstract: Thank you very much for reading multivariate data analysis with readings. As you may know, people have look hundreds times for their favorite books like this multivariate data analysis with readings, but end up in malicious downloads. Rather than reading a good book with a cup of coffee in the afternoon, instead they are facing with some infectious virus inside their desktop computer. multivariate data analysis with readings is available in our book collection an online access to it is set as public so you can download it instantly. Our books collection saves in multiple countries, allowing you to get the most less latency time to download any of our books like this one. Kindly say, the multivariate data analysis with readings is universally compatible with any devices to read.

1,163 citations