Annie Roos

Bio: Annie Roos is an academic researcher from Swedish University of Agricultural Sciences. The author has contributed to research in topics: Entrepreneurship & Context (language use). The author has an hindex of 1, co-authored 7 publications receiving 16 citations.

Embeddedness in context: understanding gender in a female entrepreneurship network

Abstract: In this paper I argue that through a process of embeddedness in context, a female entrepreneurship network is able to challenge gender structures. I investigate how a female entrepreneurship networ...

A new male entrepreneur? Media representation of male entrepreneurs before and after #metoo

Abstract: The purpose of this study is to investigate whether the representation of male entrepreneurs in the media has changed in the after-effects of the #metoo movement.,The authors perform a discourse analysis and visual analysis of how male entrepreneurs in the Swedish business magazine Affarsvarlden are represented. A centre-margin analysis is laid out, focusing on who and what constitutes (or endeavours to constitute) the legitimate male entrepreneur.,The results of the analysis show that male entrepreneurs are represented with different discursive success factors. These success factors are linked to a driven personality, a high-status leisure activity, a supportive but invisible family, a focus on financial measures and a global outlook. Marginally, there has been a change towards more humbleness, and a shift from financial growth to turnover, in the representation of entrepreneurial masculinities after the #metoo movement.,To bring about a more equal norm regarding male entrepreneurial identity, more space and attention must be given in the media to the subordinate masculinities of entrepreneurs.,Previous gender research on entrepreneurship has, to a large extent, focussed on female entrepreneurs and research focussed on male entrepreneurs is conspicuous in its absence. However, the male entrepreneur, just like the female entrepreneur, needs to relate to, be compared with and adapt to a norm of how the ideal entrepreneur should be. Therefore, it is important to establish and illuminate who the male entrepreneur is assumed to be, to better understand and question that role.

Reproducing gender - The spatial context of gender in entrepreneurship

Abstract: This thesis aims to contextualise gender-in-entrepreneurship, which means focusing on when, how, and why entrepreneurship happens. Gender-in-entrepreneurship implies a focus on how women and men perform gender in entrepreneurship while questioning underlying masculine assumptions of entrepreneurship. By combining the two ideas, this thesis adds to our understanding of how the gender process intertwines with entrepreneurship and takes place in a spatial context. I have performed ethnographic fieldwork (including interviews, observations and staying up to date on social media) with over 70 informants who were men and women entrepreneurs, municipal politicians, and officials, all in a small rural municipality in Sweden with about 6000 residents. The municipality is attempting to rebrand itself from industrial to entrepreneurial. This compilation thesis is based on four papers. Together, these papers provide a range of insights into gender-in-entrepreneurship when considering a spatial perspective. Relating the four papers to the overall aim, I illuminate two points: I demonstrate that the spatial context is intertwined with gender-in-entrepreneurship through showing how entrepreneurship in context reproduces gender, and how the gendering of spatial context shapes entrepreneurship. I also demonstrate what the spatial context comprises, through developing the dimensions of the history of the spatial context, the distance to other spatial contexts, and the closeness within the spatial context. These dimensions are situation and place specific; they are dictated by the spatial context. Through contextualisation, researchers can see these dimensions and thus see that it is through their interactions that gender-in-entrepreneurship unfolds.

Entrepreneurial Identity: A Review and Research Agenda:

Abstract: Over the past three decades, research on entrepreneurial identity (EI) has grown particularly rapidly, yet in seemingly disparate directions. To lend structure to this fragmented field of inquiry, ...

The contextual embeddedness of women’s entrepreneurship : towards a more informed research agenda.

Abstract: ‘For the modern man the patriarchal relation of status is by no means the dominant feature of life; but for the women on the other hand, and for the upper-middle class women especially, confined as...

When Discrimination is Worse, Autonomy is Key: How Women Entrepreneurs Leverage Job Autonomy Resources to Find Work–Life Balance

Abstract: This article examines the relationship between women entrepreneurs’ job autonomy and work–life balance, with a particular focus on how this relationship might be augmented by environments that discriminate against women, whether socio-economically, institutionally, or culturally Multisource data pertaining to 5334 women entrepreneurs from 37 countries indicate that their sense of job autonomy increases the likelihood that they feel satisfied with their ability to balance the needs of their work with those of their personal life This process is particularly prominent when they operate in countries characterized by discriminatory socio-economic and institutional conditions, though a mitigating instead of invigorating effect arises in culturally discriminatory settings For business ethics scholars and practitioners, these findings indicate how the extent to which women entrepreneurs, seeking to combine professional and private responsibilities, derive benefits from initiatives aimed at enhancing their job-related freedom critically depends on whether they operate in adverse external environments

Theorizing Disembedding and Re-Embedding: Resource Mobilization in Refugee Entrepreneurship

Abstract: ABSTRACT Forced displacement drastically changes the nature of refugees’ connection to their home countries and requires them to build new ties to their host countries. While refugees undergo the dynamic transformation of their embeddedness after arriving in host countries, previous studies on refugee entrepreneurship have not sufficiently examined the dynamic and procedural nature of refugees’ embeddedness and its influence on their entrepreneurial activities. This study seeks to understand how the process of embedding influences refugees’ resource mobilization in their entrepreneurial activities. Based on 20 interviews with refugee entrepreneurs in Germany, this study revealed that forced detachment from home-country contexts led to a loss of certain resources while simultaneously creating opportunities for refugees to develop resources by building new connections. This study challenges the conventional structural deterministic approach of mixed embeddedness and theorizes disembedding and re-embedding processes of refugee entrepreneurs. The findings suggest that these processes require a cognitive process on the part of entrepreneurial agents to become aware of a loss of resources and to reinterpret the value of their resources. Furthermore, this paper discusses how these processes constrain and enable refugees’ access to resources. The findings offer implications for policymakers of refugee-hosting countries and refugee support organizations.