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Ansh Gupta

Publications -  5
Citations -  165

Ansh Gupta is an academic researcher. The author has contributed to research in topics: Servicescape & Greenwashing. The author has an hindex of 4, co-authored 5 publications receiving 74 citations.

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All that glitters is not green: Creating trustworthy ecofriendly services at green hotels

TL;DR: In this paper, a potential green service encounter (GSE) framework is proposed by which hotel management can reassure customers and secure long-term patronage by providing tangible evidences to create trust in their green claims.
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Self/other oriented green experiential values: Measurement and impact on hotel-consumer relationship

TL;DR: In this paper, the authors used a mixed-method approach and Holbrook's experiential value framework as theoretical underpinning to measure green experientially value (GEV) composed of self-oriented (utilitarian/hedonic) and other-oriented values.
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Green hotel servicescape: attributes and unique experiences

TL;DR: The relationship between green hotel service attributes and consumption experiences remains unclear in the extant research as discussed by the authors, especially in the context of emerging economies such as India, where green hotel services are highly correlated with consumption experiences.
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Antecedents of innovation implementation: a review of literature with meta-analysis

TL;DR: In this article, a review of the literature using meta-analysis to summarize the divergent views present in the literature is presented. And the results imply that managers attempting to implement innovation in the organizations need to first focus on homogenous antecedents followed by heterogeneous antecedent for successful implementation.