Anton Devčić

Bio: Anton Devčić is an academic researcher. The author has contributed to research in topics: European union & Performance indicator. The author has an hindex of 2, co-authored 12 publications receiving 16 citations.

Tax system as a factor of tourism competitiveness: the case of Croatia

Abstract: The main purpose of the paper is to determine the connection and mutual causality of the tax and hidden tax burden and their influence on the development of tourism sector and its competitiveness in Croatia. In the part on taxes burden the attention is dedicated to the corporate income tax (CIT) and the value added tax (VAT). In comparison to other countries, CIT rate in Croatia is not so high, while the current reduced VAT rate of 10% is only applied to accommodation services or accommodation with breakfast, half board or full board in all kinds of commercial catering establishments. The same VAT rate is paid on provisions on agency fees in connection with these services. Services support (the half or full board) and the agency fee are not included in the reduced tax rate. The section on the other tax burden includes an analysis of social security contributions and hidden fees. The Croatian fiscal system includes an extensive list of hidden fees, and neither the number of these different fees nor the way in which they are calculated is fully known. The paper focuses on those fees and non-tax expenditures that are important from the position of hotel businesses: monument fee, utility service payment for the use of the town estate and water allowance.

Customer Satisfaction of the Co-branded Food Products on Croatian Market

Abstract: This scientific paper describes the marketing impact of co-branding and customer satisfaction on the food market due to it's rapid changing and internal and external marketing environment. New ways of branding strategies and new model of consumer behavior give rise to new or existing branded food products on the market. Term co-branding is most commonly found in food market as these type of business often face economic problems operating in certain times or seasons hence they need the assistance of other services to make their operating costs relevant. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose.In order to examine this scientific problem the following methods were used: analysis, synthesis, induction, deduction and primary survey research on case study in Croatia. Results showed that co-branded food products improved marketing perception of quality and satisfaction of consumers on the Croatian market.

Customer Relationship Management in EU Project Application: Research Study of Agronet System

Abstract: Customer Relationship Management is a fundamental determinant of the business philosophy in economy, especially in field of rural development, so paper will give key definitions of this term including advantages and disadvantages. Furthermore, this scientific paper will give an overview of Agronet CRM system, which is a new platform in the system of application to the EU funds, with which applicants may submit their applications in virtual, electronic way to receive financial support for their family farm. The whole Agronet system is introduced by Ministry of Agriculture in Croatia, and has goal to make applications of projects and use of funds, more efficient and more effective, and consequently, to achieve successful projects and withdrawn EU funds in bigger amount.

Development of rural tourism in Eastern (Pannonian) Croatia: The implementation of IPARD fund

Abstract: Rural development is very important for overall development of the European Union, therefore 1/3 of EU funds are focused on development of lagging behind regions, which are predominately rural areas. In Croatia in 2013, stakeholders in rural areas can apply for 687.5 million euros, which is much higher amount, than at the pre-accession period funds. This paper presents the research conducted during 2012 in Eastern Croatia, with survey technique, on sample of 100 potential users of rural development funds (IPARD). Research covered the period from 2010 to 2012, with aim to evaluate potential and concrete results in use of funds. The methods of synthesis and analysis, so as deductive and inductive methods were applied. The results show that 37.63% of IPARD fund was used. Consequently, there is significant space for reaching the higher level of rural development based on EU funds. This is the main base for further research in this direction.

On relationship marketing

Abstract: Relationship marketing is the development and outbreak of the combined theory of the traditional marketing,and it is a new idea.It puts more emphasis on the long-term and satisfying relation between enterprises and customers.and its success relies on some conditions.Its application in China has its own characteristics.

(Not) learning from the past? The diffusion of the EU’s rural development policy in its neighbouring countries

Abstract: After the Arab revolts the EU attempted to contribute to the rural development of the Arab Mediterranean states by designing the European Neighbourhood Programme for Agriculture and Rural Development (ENPARD). Through ENPARD the EU tried to diffuse policies that were implemented in the new member states (NMS) and the candidate countries. Based on the experiences of one NMS (Croatia) and one candidate country (Turkey), the article surveys what is (not) learned from the pre-accession programmes and the limits of policy diffusion in Egypt and Tunisia. The article claims that policy diffusion must be distinguished from policy convergence and that policy success must be contextualized by taking into account the role of domestic actors in each case study.

Regionalne turističke inicijative

Abstract: Kreiranjem diverzificirane ponude, temeljene na promicanju tradicije i obrtnistva, ovim zavrsnim radom želi se ukazati na važnost razvoja turizma

Strateški aspekti kobrendinga

Abstract: Ovaj rad bavi se istraživanjem strateskih aspekata kobrendinga. Radom se nastoji predociti teoretski okvir koji upravitelji markama moraju poznavat

The evaluation of municipal tourist tax awareness: the case of the city of porto

Abstract: Purpose – Evaluation of the municipal tourist tax awareness by tourists visiting the city of Porto, in order to test their knowledge and assessment about it and estimate the consequences on the city’s level of competitiveness, as a tourism destination. Design – This paper integrates the main literature review by using microdata, considering 2.139 answers, which were collected through direct interviews to tourists. Methodology – We use a logit and a generalized linear models. Findings – A little more than half of the tourists have already been aware of the tourist tax, depending on their sociodemographic characteristics, and almost 70,7% classifies the tax as “acceptable”. Two key variables stand out: level of education and nationality of the tourist. The tax is competitive and to guarantee the destination attractiveness it is highlighted that, if the revenue is invested to benefit tourism, providing improved quality services, the demand from the tourists whose profile was already identified, will not possibly be affected. Originality of the research – This study fulfils two gaps: i) the evaluation of the tourists’ awareness regarding the tax application and its assessment, according to their sociodemographic characteristics; and ii) the analysis of the destination’s level of competitiveness.