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Using Multivariate Statistics

The power of feedback.

textCurrently, companies spend a great deal of effort on Corporate Social Responsibility (CSR) disclosures. CSR disclosure relates to the provision of information on companies' environmental and social performance. From an economic perspective, companies might disclose this information to avoid or decrease potential political costs. We construct a CSR disclosure index based on the Global Reporting Initiative (GRI) guidelines. Using content analysis, we analyze 130 listed German companies' CSR disclosures (470 firm-year observations) to investigate the determinants of these voluntary disclosure activities. Our results show that, consistent with the political cost theory, German companies' disclosures of all CSR issues are affected by their visibility, shareholder structure, and relationship with their US stakeholders. In addition, higher profitability is associated with more environmental disclosures. Finally, size and industry membership affect the amount of CSR disclosure.

Determinants of voluntary CSR disclosure: Empirical evidence from Germany

Article history: Received November 29, 2019 Received in revised format January 31, 2020 Accepted February 2

/pdf/do-perceived-service-value-quality-price-fairness-and-3b5pxam1qy.pdf

Do perceived service value, quality, price fairness and service recovery shape customer satisfaction and delight? A practical study in the service telecommunication context

The purpose of this study is to explore the marketing strategies for the introduction of Beacons technology applications (BLE) technology in businesses and how it can convert potential clients into satisfactory and loyal customers. Open innovation is the pathway to taking businesses to the next level with the help of and introduction to BLE technology contributions. Companies are flexible towards adopting new technologies to make sure that their marketing strategies are working positively. Global Village Dubai was the market that we targeted to study the customers’ needs and wants. This was done through 138 questionnaires distributed among 159 stores that met our research criteria. We used ANOVA through the SPSS program for analysis of the data. The results supported all our hypothesis of the study, which means there is a positive and strong relationship of adopting BLE technology on customers’ satisfaction which leads towards customers’ loyalty, making them stick to the brand for long term. The results of our research revealed that Beacons technology applications have positively influenced marketing strategies which in turn have impacted customer satisfaction and loyalty. The proximity marketing is the best strategy developed in lieu of open innovation. Future studies are welcomed for analyzing the same model in perspective of other markets for clearer advocacy of the hypothesis that proximity marketing is the marketing strategy that helps in customers’ happiness leading towards their loyalty.

/pdf/does-ble-technology-contribute-towards-improving-marketing-22e2o95y.pdf

Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation

The hospitality industry has witnessed impressive growth in the recent past. However, this has also led to fierce competition resulting in an enhanced focus on customer satisfaction. This study investigates and identifies critical service dimensions for five-star hotels in the United Arab Emirates (UAE). The objective of the study is to examine the intricacies of customer satisfaction and loyalty with regard to service quality in the five-star hotels of UAE. Following a quantitative and empirical approach, the data was collected by a structured questionnaire and tested on Analytic Hierarchy Process (AHP). Results support the impact of service quality dimensions on both Customer Satisfaction and Customer Loyalty. The "Personal Contact” dimensions (Responsiveness and Empathy) and the "Service Performance” dimensions (Reliability and Assurance) were found to be a significant factor impacting the perception of the hotels' guests towards Service Quality. The findings are useful particularly to the hotel industry to analyze the gaps in service quality and thereafter put more efforts into developing appropriate strategies for achieving customer satisfaction and customer loyalty.

/pdf/what-leads-guests-to-satisfaction-and-loyalty-in-uae-five-2x2twyfw3m.pdf

What leads guests to satisfaction and loyalty in uae five-star hotels? ahp analysis to service quality dimensions

The purpose of this study is to measure the effect of ethics embedded practices on maintaining long-term relationships with customers. Based on an extensive literature review, four elements of marketing ethics, namely, honesty, autonomy, privacy and transparency were identified and examined by utilizing a sample of 360 participants. Adopting a quantitative approach, the study conducted on telecommunication sector subscribers revealed that the elements of marketing ethics affected an organization’s ability of maintaining long-term relationships with customers and had a strong influence on feedback, transparency and privacy. The results also showed the crucial role of generating feedback from customers for creating and maintaining long-term relationships. The results will enable marketers to not only analyze the importance of adopting ethical practices in their strategies but also the relative relevance of these practices as perceived by customers.

/pdf/marketing-ethics-and-relationship-marketing-an-empirical-yj1g6jab4m.pdf

Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers

This paper examines the relationship between selected firm-specific variables and the extent of corporate social responsibility (CSR) disclosures by Libyan state-owned enterprises (SOEs). The initi...

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1859850

Factors influencing corporate social responsibility disclosure (CSRD) by Libyan state-owned enterprises (SOEs)

Structural modelling of relationships between food safety knowledge, attitude, commitment and behavior of food handlers in restaurants in Jebel Ali Free Zone, Dubai, UAE

The article brings into picture the tourism progression and its environmental consequences in a recently emerged international tourist destination, United Arab Emirates (UAE). The country attracted around 8 million tourists in the year 2008 and at the same time made to the news-lines for generating highest carbon footprints per capita in the world! The article intends to generate a comprehensive analysis on background of United Arab Emirates (UAE), its resources, infrastructure and relevance of developing tourism which is strongly emphasized on energy intensive “man made tourism resources”. 
The article is divided into three sections to assess the challenges and solutions related to tourism and environment in the country. In the first section, an analysis is drawn on the background of United Arab Emirates (UAE), its resources, infrastructure and progression made in the tourism sector. At the same time a discussion is made on the prevailing environment problems in the country and its status in terms of environment performance with regard to other countries. The second section of the paper throws light over the attempts made by the UAE government and major tourism stakeholders to deal with the current situation. A summary of these attempts and environmental laws is also taken into consideration under this section. In the last section, three carbon mitigation methodologies have been identified which best suit the prevailing condition and requirements in the UAE. A special investigation is also carried out to evaluate the business potential of these methodologies attracting the investors’ interest.

Anu Vij

Papers

What leads guests to satisfaction and loyalty in uae five-star hotels? ahp analysis to service quality dimensions

Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers

Factors influencing corporate social responsibility disclosure (CSRD) by Libyan state-owned enterprises (SOEs)

Structural modelling of relationships between food safety knowledge, attitude, commitment and behavior of food handlers in restaurants in Jebel Ali Free Zone, Dubai, UAE

Tourism and carbon foot prints in united arab emirates – challenges and solutions