Arshia Mukhtar

Bio: Arshia Mukhtar is an academic researcher from International Islamic University, Islamabad. The author has contributed to research in topics: Architecture & Biomimetics. The author has an hindex of 1, co-authored 1 publications receiving 359 citations.

Intention to choose Halal products: the role of religiosity

Abstract: Purpose – Muslims living in multi-religious societies are considered more conscious about the permissibility (Halal) of products and thus the majority of Halal research in the non-financial sector was conducted in multi-ethnic societies. Nonetheless, the global trade is changing the way we perceive the origin of products and brands and their permissibility under Islamic Sharia laws. This apparently has serious implications for international companies operating in food, cosmetics and pharmaceutical products. The purpose of this paper is to investigate the role of Muslim attitude towards Halal products, their subjective norms and religiosity in predicting intention to choose Halal products. Design/methodology/approach – A structured question was designed to elicit consumer attitude, subjective norms, intention to choose Halal products and degree of inter and intra personal religiosity. Data were collected from 180 adult respondents using a convenience sampling method. Only 150 responses were deemed suitable...

Prospects of upgrading contemporary building facades in lahore through biomimetic building skin

Abstract: Much attention is paid to the importance of building envelopes these days and it is seen that many façade problems have been solved by taking inspiration from nature. Biomimetics is the science that allows a deeper look into the appearance and behavior of organisms in nature. Biomimetics is solving the building problem by changing how buildings are being constructed as it takes notes from nature. This research uses nature to explore the prospects of efficient building skins that provide desirable and aesthetically pleasing solutions to building problems. Major dealings of the research include identifying core issues in the skins of Commercial buildings of Lahore that lead to inefficiency and inadequate connection between people and place. Since the building envelope separates indoor from outdoor, it is inherent for the façade to be well suited to the energy needs of the building. The main aim of this research is to produce a catalog of building skins based on natural phenomena that could help resolve the major requirements and needs of contemporary architecture in Lahore. An attempt has been made to upgrade building skins by taking inspiration from the various phenomena in nature and applying biomimetic principles of design to enhance the responsiveness of these otherwise mundane and monotonous skins. The catalog for providing façade solutions is developed using biomimetic principles as a core concept and then applying digital tools like Rhino and ParaCloud Gem to find the results in a form of building facades. Keywords: Biomimicry, Nature, Building Skins, Biomimetic Facades, Digital Tools.

Precedent Study: An Approach to Learning about Design Challenges in Architectural Studio Pedagogy

Abstract: The Application of precedents in the Instruction of Architecture Studio is an essential but frequently miscalculated component of the architecture curriculum. The Architectural Design process is an ever-evolving phenomenon. Concrete examples help to establish this evolution that includes the detailed study of Precedents. It is found that there is a connection between architectural design studio pedagogy and precedent study by thoroughly analyzing previously published literature. Since the precedents serve as the basis for further research, appropriate solutions are sought to increase relevance and performance. Therefore, Precedent-based instruction is the most effective teaching method in an Architectural design studio. This study has identified a few frequent errors when performing precedent studies, i.e., romanticizing decisions in Precedent Studies, neglecting Context, and shallow appreciation without a systematic way. This study offers potential for further research to devise an appropriate tool to conduct an analytical study of precedents to avoid falsification and non-contextual solutions.

Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention

Abstract: Purpose – The purpose of this paper is to add to the body of knowledge about attitude and intention to choose a Halal product. Despite the importance of the Halal cosmetic market for both producers and consumers, the existing literature focusses on Halal food products, and only a limited number of studies exist about Halal cosmetic products. This study assesses the effects of knowledge and religiosity on attitudes towards Halal cosmetics products, as well as the effect of those attitudes on the intention to buy the Halal cosmetic products. This study also investigates the existence of differences between consumers’ attitudes towards Halal cosmetics and Halal food products. Design/methodology/approach – This study used a self-administrated questionnaire with closed-ended questions. The questionnaire was distributed using non-probability convenience sampling. At the end of data collection period, a total of 110 usable questionnaires from Muslim respondents over the age of 18 years old were used for further ...

Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector

Abstract: Purpose – The purpose of this paper is to identify and determine the connection of various antecedents from educational literary works with Halal purchase intention. It also aims to investigate which antecedents, among all antecedents, have the highest possible participation toward the development of Halal food purchase intention. Consumers across the globe have an ever increasing demand for Halal items nowadays. Similarly, food stuff in Halal category has an increased acceptance across the globe. Numerous researches have therefore focused on Halal food perception, Halal understanding and its approval in various areas of the world. Design/methodology/approach – A total of 300 respondents were taken from four major cities of Pakistan to examine the relationship of factors that influence customer’s Halal purchase intention. Data were collected through structured questionnaire having seven-point Likert scale. It was divided into eight sections with statements measuring Halal Awareness, Halal Marketing, Subje...

Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products

Abstract: This paper investigates the relationship between knowledge and religiosity on attitude towards Halal food and cosmetic products. It also looks at existence of significant difference between consumers’ attitude towards Halal cosmetic and Halal food products were investigated. Based on the sample of Malaysian Muslim consumers, results show that religiosity is more influential towards behavior compared to knowledge pertaining to halal matters and there is a significant difference on respondent’s behavior between halal food products and halal cosmetic products. The results of the study give implication to firms competing in cosmetic industry. Religiosity is one of the main factors that should be taken into account in promoting their cosmetic products.

Religiosity and consumer behavior: a summarizing review

Abstract: This article is a summarizing review on religiosity and consumer behavior. Review findings from marketing literature indicate that religiosity influences consumer outcomes like materialism, intoler...