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Ashish Sadh
Researcher at Indian Institute of Management Indore
Publications - 16
Citations - 191
Ashish Sadh is an academic researcher from Indian Institute of Management Indore. The author has contributed to research in topics: Credibility & Perspective (graphical). The author has an hindex of 5, co-authored 15 publications receiving 110 citations. Previous affiliations of Ashish Sadh include Indian Institute of Information Technology, Allahabad & International Management Institute, New Delhi.
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Journal ArticleDOI
Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers
TL;DR: In this article, the role of ad creativity dimensions (divergence and relevance) in shaping the attitude of consumers was examined in emerging markets to examine the role ad creativity in shaping consumer behavior.
Save the Girl Child Initiatives in India - A Social Marketing Perspective
Ashish Sadh,Payal S. Kapoor +1 more
Book ChapterDOI
Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online Context
TL;DR: It is proposed that need for touch moderates the relationship between these factors and consumer response and the role of return policy and e-tailer’s image as a compensatory mechanism for inability to touch a product while shopping online is proposed.
Journal ArticleDOI
Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue
TL;DR: The structural model results confirm that the perceived source and message credibility derived from self-shared and system-generated cues are significant antecedents to purchase-related consideration for a brand.