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Aussadavut Dumrongsiri

Bio: Aussadavut Dumrongsiri is an academic researcher from Sirindhorn International Institute of Technology. The author has contributed to research in topics: Supply chain & Direct shipment. The author has an hindex of 6, co-authored 22 publications receiving 506 citations. Previous affiliations of Aussadavut Dumrongsiri include University of Washington & Thammasat University.

Papers
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Journal ArticleDOI
TL;DR: The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.

490 citations

Journal ArticleDOI
TL;DR: A new model that OTAs could practically adopt to generate an optimal sequence of hotels with a selection of online reviews to shorten search time for customers and yield a high number of booked rooms is proposed.

28 citations

Journal ArticleDOI
TL;DR: A stochastic programming model is developed to design the optimal sequence of hotels that enables customers to find hotels at the minimum search cost and maximum utility gained from hotels.

27 citations

Journal ArticleDOI
TL;DR: It is shown that to minimize penalty cost, the optimal allocation policy may give priority to different classes at different points in time and may decline lower-class demand for some time.
Abstract: We analyze a model of rental and return process where limited inventory of a product is rented to two customer classes that differ in their return behavior and penalty costs. The rental demand is a decreasing function of time. We consider two cases: where a demand that is not met is lost and where an unmet demand returns. We show that to minimize penalty cost, the optimal allocation policy may give priority to different classes at different points in time and may decline lower-class demand for some time. Computational results show the benefit of the optimal allocation policy over a priority scheme reportedly used in practice.

15 citations

Journal ArticleDOI
TL;DR: It is found that as the total demand increases, the manufacturer should increase the number of discount periods and the summation of discounts to spread out the production time and the benefits of using this model over the decentralized model are greater.

15 citations


Cited by
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Posted Content
TL;DR: In this article, the authors introduce the concept of ''search'' where a buyer wanting to get a better price, is forced to question sellers, and deal with various aspects of finding the necessary information.
Abstract: The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

3,790 citations

01 Jan 1997
TL;DR: In this paper, the authors examine the implications of electronic shopping for consumers, retailers, and manufacturers, assuming that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings.
Abstract: The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

2,077 citations

01 Jan 2009
TL;DR: Wang et al. as discussed by the authors developed a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings, which indicated a significant relationship between online consumer reviews and business performance of hotels.
Abstract: Despite hospitality and tourism researchers’ recent attempts on examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-generated reviews on hotel room sales. Utilizing data collected from the largest travel website in China, we develop a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings. Our results indicate a significant relationship between online consumer reviews and business performance of hotels.

877 citations

Journal ArticleDOI
TL;DR: In this article, the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two single-channel and two dual-channel supply chains was investigated.

509 citations

Posted Content
TL;DR: In this paper, the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two single-channel and two dual-channel supply chains was investigated.
Abstract: This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two single-channel and two dual-channel supply chains. We extensively study two Pareto zone concepts: channel-adding Pareto zone and contract-implementing Pareto zone. In the channel-adding Pareto zone, both the supplier and the retailer benefit from adding a new channel to the traditional single-channel supply chain. In the contract-implementing Pareto zone, it is mutually beneficial for the supplier and the retailer to utilize the proposed contract coordination policy. The analysis suggests the preference lists of the supplier and the retailer over channel structures with and without coordination are different, and depend on parameters like channel base demand, channel operational costs, and channel substitutability.

497 citations