B
B J Pine nd
Publications - 2
Citations - 4873
B J Pine nd is an academic researcher. The author has contributed to research in topics: Service (business) & Mass customization. The author has an hindex of 2, co-authored 2 publications receiving 4574 citations.
Papers
More filters
Journal Article
Welcome to the Experience Economy
B J Pine nd,James H. Gilmore +1 more
TL;DR: The authors offer five design principles that drive the creation of memorable experiences that engage all five senses to heighten the experience and thus make it more memorable.
Journal Article
The four faces of mass customization.
James H. Gilmore,B J Pine nd +1 more
TL;DR: In their desire to become customer driven, many companies have resorted to inventing new programs and procedures to meet every customer's request, but as customers and their needs grow increasingly diverse, such an approach has become a surefire way to add unnecessary cost and complexity to operations as discussed by the authors.