Author
B. L. Driver
Bio: B. L. Driver is an academic researcher from United States Forest Service. The author has contributed to research in topics: Recreation & Theory of planned behavior. The author has an hindex of 10, co-authored 12 publications receiving 1790 citations.
Papers
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TL;DR: The theory of planned behavior (Ajzen, 1985, 1987) is used to predict leisure intentions and behavior as mentioned in this paper, and college students completed a questionnaire that measured involvement, moods, attitudes, subjec...
Abstract: The theory of planned behavior (Ajzen, 1985, 1987) is used to predict leisure intentions and behavior. College students completed a questionnaire that measured involvement, moods, attitudes, subjec...
1,296 citations
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TL;DR: In this paper, the authors explore the meaning of contingent valuation measures and show that in the absence of relevant knowledge or information about the economic value of public goods, judgments in principle about WTP tend to rely on cognitive heuristics, or intuitive rules of thumb, and that more substantive considerations come into play when evaluating the amount of money to be paid.
212 citations
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TL;DR: In this paper, the authors examined assumptions of the concepts which form the basis for experience based setting management of outdoor recreation areas, and tested for differences in their activity and setting preferences.
Abstract: This study examines assumptions of the concepts which form the basis for experience based setting management of outdoor recreation areas. To test the assumptions a sample of wilderness users was surveyed and divided into experience groups based on differences in the specific experiences they desire. These experience groups were then tested for differences in their activity and setting preferences. The study was conducted at the Bridger Wilderness, the Fitzpatrick Wilderness, and the Popo Agie Primitive Area in Wyoming during 1978–79. Data were collected by questionnaire, and responses were examined by object cluster analysis to group users on the basis of the types of experiences important to them. Results offer support for the concepts tested; three groups with different preferences for experiences were identified and were found to differ on the activities, setting, and management actions they prefer. Directions f or future research are given and recommendations concerning the usefulness of exper...
149 citations
01 Jan 1978
66 citations
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TL;DR: In this article, a set of 16 beliefs about the consequences of each of 6 leisure activities were selected in a pilot study by means of free elicitation, and the latencies of these responses were used to assess accessibilities of beliefs and attitudes in an effort to quantify degree of saliency.
Abstract: Sets of 16 beliefs about the consequences of each of 6 leisure activities were selected in a pilot study by means of free elicitation. The beliefs varied in salience (salient vs. nonsalient), valence (positive vs. negative), and type (instrumental vs. effective). In the main study, 69 college students expressed their agreements with each belief, evaluated the consequences involved in the beliefs, and rated each leisure activity on 4 evaluative scales as a standard measure of attitude. The latencies of these responses were used to assess accessibilities of beliefs and attitudes in an effort to quantify degree of salience. Accessibility of beliefs was found to increase significantly with frequency of elicitation in the pilot study (salience) and with the judged favorability of the consequences. Salience was further found to be related to degree and extremity of agreement. Accessibility was also found to moderate the correlation between beliefs and attitudes posited in the expectancy-value model of attitude. The correlation between a given belief and the direct attitude measure increased with the belief's accessibility, and the correlation between a measure of attitude based on the set of salient beliefs and the standard attitude measures increased with the accessibility of the attitude. Implications for the identification and measurement of perceived benefits and costs of leisure are discussed.
56 citations
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TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
65,095 citations
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TL;DR: A quantitative integration and review of research on the Theory of Planned Behaviour and the subjective norm, which found that intentions and self-predictions were better predictors of behaviour than attitude, subjective norm and PBC.
Abstract: The Theory of Planned Behaviour (TPB) has received considerable attention in the literature. The present study is a quantitative integration and review of that research. From a database of 185 independent studies published up to the end of 1997, the TPB accounted for 27% and 39% of the variance in behaviour and intention, respectively. The perceived behavioural control (PBC) construct accounted for significant amounts of variance in intention and behaviour, independent of theory of reasoned action variables. When behaviour measures were self-reports, the TPB accounted for 11% more of the variance in behaviour than when behaviour measures were objective or observed (R2s = .31 and .21, respectively). Attitude, subjective norm and PBC account for significantly more of the variance in individuals' desires than intentions or self-predictions, but intentions and self-predictions were better predictors of behaviour. The subjective norm construct is generally found to be a weak predictor of intentions. This is partly attributable to a combination of poor measurement and the need for expansion of the normative component. The discussion focuses on ways in which current TPB research can be taken forward in the light of the present review.
8,889 citations
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TL;DR: The results indicate that the decomposed Theory of Planned Behavior provides a fuller understanding of behavioral intention by focusing on the factors that are likely to influence systems use through the application of both design and implementation strategies.
Abstract: The Technology Acceptance Model and two variations of the Theory of Planned Behavior were compared to assess which model best helps to understand usage of information technology. The models were compared using student data collected from 786 potential users of a computer resource center. Behavior data was based on monitoring 3,780 visits to the resource center over a 12-week period. Weighted least squares estimation revealed that all three models performed well in terms of fit and were roughly equivalent in terms of their ability to explain behavior. Decomposing the belief structures in the Theory of Planned Behavior provided a moderate increase in the explanation of behavioral intention. Overall, the results indicate that the decomposed Theory of Planned Behavior provides a fuller understanding of behavioral intention by focusing on the factors that are likely to influence systems use through the application of both design and implementation strategies.
8,127 citations
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TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...
Abstract: The authors address the role of marketing in hypermedia computer-mediated environments (CMEs). Their approach considers hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...
4,695 citations
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TL;DR: Empirical and conceptual developments over the past four years on attitudes and persuasion are reviewed, with particular attention paid to work on attitude accessibility, ambivalence, and the affective versus cognitive bases of attitudes.
Abstract: ▪ Abstract We review empirical and conceptual developments over the past four years (1992–1995) on attitudes and persuasion. A voluminous amount of material was produced concerning attitude structure, attitude change, and the consequences of holding attitudes. In the structure area, particular attention is paid to work on attitude accessiblity, ambivalence, and the affective versus cognitive bases of attitudes. In persuasion, our review examines research that has focused on high effort cognitive processes (central route), low effort processes (peripheral route), and the multiple roles by which variables can have an impact on attitudes. Special emphasis is given to work on cognitive dissonance and other biases in message processing, and on the multiple processes by which mood influences evaluations. Work on the consequences of attitudes focuses on the impact of attitudes on behavior and social judgments.
3,365 citations