Balasubramanian Ramaseshan

TL;DR: In this paper, a conceptual framework is provided that extends our understanding of online brand communities and consumer engagement, and four key OBC dimensions (brand orientation, internet use, funding and governance) are identified and three antecedents (brand related, social and functional) are proposed of consumer-OBC engagement.

TL;DR: In this paper, the authors investigated the relationship between loyalty to a company and loyalty to program and found that company loyalty is not a strong predictor of purchase behavior, whereas program loyalty is a far more important driver of purchase behaviour.

TL;DR: Parasuraman et al. as mentioned in this paper investigated the usefulness of the three-column format SERVQUAL proposed by Parasuraman, Zeithaml and Berry, and found that the perception battery is the salient component, raising new concerns regarding the relevance of the revised expectations scale in service quality measurement.

TL;DR: In this article, the authors investigated the moderating effects of the brand concept on the relationship between brand personality and perceived quality and found that, among the five brand personality dimensions studied, excitement and sophistication were the most strongly associated with perceived quality.

TL;DR: In this article, the degree of market orientation and its effect on performance at Australian and New Zealand universities was investigated, and it was found that there is no significant difference in the level of market orientations between business and non-business schools or departments in universities in Australia and Australia.