Author
Barbara A. Carroll
Bio: Barbara A. Carroll is an academic researcher from University of Georgia. The author has contributed to research in topics: Brand awareness & Brand equity. The author has an hindex of 2, co-authored 2 publications receiving 1355 citations.
Papers
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TL;DR: The authors found that satisfied consumers tend to be less loyal to brands in more hedonic product categories and to engage in more positive word-of-mouth about self-expressive brands.
Abstract: Survey research is employed to test hypotheses involving brand love, a new marketing construct that assesses satisfied consumers’ passionate emotional attachment to particular brands. Findings suggest that satisfied consumers’ love is greater for brands in product categories perceived as more hedonic (as compared with utilitarian) and for brands that offer more in terms of symbolic benefits. Brand love, in turn, is linked to higher levels of brand loyalty and positive word-of-mouth. Findings also suggest that satisfied consumers tend to be less loyal to brands in more hedonic product categories and to engage in more positive word-of-mouth about self-expressive brands.
1,608 citations
26 Mar 2017
TL;DR: This manuscript compares traditional (AKa quantitative), and Consumer Culture Theory (AKA qualitative), approaches to lifestyle segmentation to find five key differences.
Abstract: This manuscript compares traditional (AKA quantitative), and Consumer Culture Theory (AKA qualitative), approaches to lifestyle segmentation. We find five key differences: (1) While traditional segmentation aims for brevity, CCT adds more detail; (2) Traditional approaches focus on common brand meanings, whereas CCT examines how meanings differ for different consumers; (3) Traditional favors quantitative methods, while CCT favors qualitative research; (4) While traditional group labels tend to remain obscure, like PRISM’s “belongers”, CCT favors familiar lifestyle groups; (5) Traditional lifestyle segmentation favors the descriptive, whereas CCT emphasizes theory development. Managerial implications are discussed.
11 citations
TL;DR: In this paper , the use of simulation as a verification method for their annual ongoing nursing competency assessment was studied. And they found that 60% of the participants used simulation to successfully show competence.
Abstract: Learner-centered verification methods are at the core of Donna Wright’s model for competency assessment. Using Wright’s framework, an academic medical center studied the use of simulation as a verification method for their annual ongoing nursing competency assessment. Of the 10 pilot participants, 60% used simulation as a verification method to successfully show competence. Assuming adequate professional development practitioner and facility resources, simulation can be used as an option for ongoing competency assessment.
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TL;DR: Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments.
Abstract: Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments. The authors distinguish several experience dimensions and construct a brand experience scale that includes four dimensions: sensory, affective, intellectual, and behavioral. In six studies, the authors show that the scale is reliable, valid, and distinct from other brand measures, including brand evaluations, brand involvement, brand attachment, customer delight, and brand personality. Moreover, brand experience affects consumer satisfaction and loyalty directly and indirectly through brand personality associations.
2,671 citations
TL;DR: Bourdieu as mentioned in this paper presents a combination of social theory, statistical data, illustrations, and interviews, Distinction: A Social Critique of the Judg..., which is a collection of interviews with Bourdieu.
Abstract: By Pierre Bourdieu (London: Routledge, 2010), xxx + 607 pp. £15.99 paper. A combination of social theory, statistical data, illustrations, and interviews, Distinction: A Social Critique of the Judg...
2,238 citations
TL;DR: Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments as discussed by the authors.
Abstract: Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments. The authors distinguish several experience dimensions and construct a brand experience scale that includes four dimensions: sensory, affective, intellectual, and behavioral. In six studies, the authors show that the scale is reliable, valid, and distinct from other brand measures, including brand evaluations, brand involvement, brand attachment, customer delight, and brand personality. Moreover, brand experience affects consumer satisfaction and loyalty directly and indirectly through brand personality associations.
2,050 citations
TL;DR: In this paper, the authors investigate the role of possessions and activities that consumers love and their role in the construction of a coherent identity narrative in the face of social forces pushing toward identity fragmentation, interviews reveal three different strategies, labeled as delineating, compromising, and synthesizing, for creating a coherent self-narrative.
Abstract: This article investigates the possessions and activities that consumers love and their role in the construction of a coherent identity narrative. In the face of social forces pushing toward identity fragmentation, interviews reveal three different strategies, labeled “demarcating,” “compromising,” and “synthesizing” solutions, for creating a coherent self‐narrative. Findings are compared to Belk’s “Possessions and the Extended Self.” Most claims from Belk are supported, but the notion of a core versus extended self is critiqued as a potentially confusing metaphor. The roles of loved objects and activities in structuring social relationships and in consumer well‐being are also explored.
1,107 citations
TL;DR: In this article, the authors explored recent advances in self-determination research to address why consumers develop strong attachments to "human brands", a term that refers to any well-known persona who is the subject of marketing communications efforts.
Abstract: This article explores recent advances in self-determination research to address why consumers develop strong attachments to “human brands,” a term that refers to any well-known persona who is the subject of marketing communications efforts. Study 1 uses a survey that is analyzed with structural equation modeling. Study 2 is qualitative and offers corroborating evidence for the proposed theoretical model. Study 3 extends the model with a more naturalistic sample and tests several alternative hypotheses using hierarchical regression. The results suggest that when a human brand enhances a person's feelings of autonomy and relatedness and does not suppress feelings of competence, the person is likely to become more strongly attached to it. This article documents that strong attachments are predictive of satisfied, trusting, and committed relationships and proposes that attachment strength may be a parsimonious proxy for consumer–brand relationship strength. The results imply that benefits would accru...
847 citations