Author
Barbara L. Gross
Other affiliations: University of Southern California
Bio: Barbara L. Gross is an academic researcher from California State University, Northridge. The author has contributed to research in topics: Task (project management) & Procrastination. The author has an hindex of 13, co-authored 26 publications receiving 4215 citations. Previous affiliations of Barbara L. Gross include University of Southern California.
Papers
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TL;DR: In this article, the authors present a theory developed to explain why consumers make the choices they do, including the choice to buy or not buy (or to use or not use) cigarettes and the choice of one type of cigarette over another.
3,502 citations
Book•
01 May 1991
TL;DR: In this paper, a comprehensive theory of consumer behavior is presented, which is applicable to consumer and industrial products; durable and non-durable products; and goods and services, and step-by-step guidance is provided for implementing the theory.
Abstract: This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts.
455 citations
TL;DR: The authors examined selected assignment characteristics controllable by the instructor that might influence student procrastination and found less procrastention on assignments that were perceived as interesting, that required students to use a variety of skills, for which students perceived social norms and rewards for starting promptly, and for which the instructor provided clear instructions.
Abstract: Procrastination can have a negative effect on learning. Many previous studies have examined personality factors that contribute to procrastination. This study examines selected assignment characteristics controllable by the instructor that might influence student procrastination. Results found less procrastination on assignments that were perceived as interesting, that required students to use a variety of skills, for which students perceived social norms and rewards for starting promptly, and for which the instructor provided clear instructions. Procrastination was not affected by fear, deadline pressure from other assignments, or the degree to which the task was perceived as difficult or time consuming.
193 citations
TL;DR: The authors examined consumer knowledge of privacy-related laws and practices, and consumer awareness and use of strategies that may protect the consumer's privacy and found that males and young people were more likely than their counterparts to be aware of privacy protection strategies.
189 citations
TL;DR: For instance, this paper found that advertising appearing in Ladies' Home Journal reveals an increased emphasis on time-oriented concerns and product benefits, consistent with claims that industrialization and industrialization can improve product benefits.
Abstract: Advertising appearing in Ladies' Home Journal reveals an increased emphasis on time-oriented concerns and product benefits. The study findings are consistent with claims that industrialization and ...
130 citations
Cited by
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TL;DR: Reading a book as this basics of qualitative research grounded theory procedures and techniques and other references can enrich your life quality.
13,415 citations
TL;DR: In this article, the authors developed a 19-item measure, PERVAL, that can be used to assess customers' perceptions of the value of a consumer durable good at a brand level.
4,906 citations
TL;DR: In this article, the authors present frameworks for thinking about customer value, customer value learning, and related skills that managers will need to create and implement superior customer value strategies in the next decade and beyond.
Abstract: Driven by more demanding customers, global competition, and slow-growth economies and industries, many organizations search for new ways to achieve and retain a competitive advantage. Past attempts have largely looked internally within the organization for improvement, such as reflected by quality management, reengineering, downsizing, and restructuring. The next major source for competitive advantage likely will come from more outward orientation toward customers, as indicated by the many calls for organizations to compete on superior customer value delivery. Although the reasons for these calls are sound, what are the implications for managing organizations in the next decade and beyond? This article addresses this question. It presents frameworks for thinking about customer value, customer value learning, and the related skills that managers will need to create and implement superior customer value strategies.
4,544 citations
TL;DR: Strong and consistent predictors of procrastination were task aversiveness, task delay, self-efficacy, and impulsiveness, as well as conscientiousness and its facets of self-control, distractibility, organization, and achievement motivation.
Abstract: Procrastination is a prevalent and pernicious form of self-regulatory failure that is not entirely understood. Hence, the relevant conceptual, theoretical, and empirical work is reviewed, drawing upon correlational, experimental, and qualitative findings. A meta-analysis of procrastination’s possible causes and effects, based on 691 correlations, reveals that neuroticism, rebelliousness, and sensation seeking show only a weak connection. Strong and consistent predictors of procrastination were task aversiveness, task delay, selfefficacy, and impulsiveness, as well as conscientiousness and its facets of self-control, distractibility, organization, and achievement motivation. These effects prove consistent with temporal motivation theory, an integrative hybrid of expectancy theory and hyperbolic discounting. Continued research into procrastination should not be delayed, especially because its prevalence appears to be growing.
2,033 citations
TL;DR: In this paper, an experiential value scale (EVS) reflecting the benefits derived from perceptions of playfulness, aesthetics, customer "return on investment" and service excellence is developed and tested in the Internet and catalog shopping context.
1,665 citations