Barry Berman

TL;DR: The authors examines the characteristics and applications of 3D printing and compares it with mass customization and other manufacturing processes, and concludes that 3-D printing enables small quantities of customized goods to be produced at relatively low costs.

TL;DR: In this paper, the differences between customer satisfaction and customer satisfaction are examined, and the benefits of satisfying customers rather than merely satisfying customers are discussed, as well as the potential pitfalls of doing so.

TL;DR: In this paper, the authors provide a check-list to enable a retailer to assess its readiness to undertake a multi-channel strategy, including highly integrated promotions, product consistency across channels, an integrated information system that shares customer, pricing and inventory data across multiple channels, a process that enables store pick-up for items purchased on the Web or through a catalog, and the search for multichannel opportunities with appropriate partners.

TL;DR: In this article, the authors differentiate among four different types of loyalty programs and offer a series of guidelines to assist firms to develop, implement, and control an effective loyalty program, and also describe several potential pitfalls that need to be avoided.

TL;DR: In this paper, the differences between customer satisfaction and customer satisfaction are examined, and the benefits of satisfying customers rather than merely satisfying customers are discussed, as well as the potential pitfalls of doing so.