B
Bharadhwaj Sivakumaran
Researcher at Great Lakes Institute of Management
Publications - 53
Citations - 1407
Bharadhwaj Sivakumaran is an academic researcher from Great Lakes Institute of Management. The author has contributed to research in topics: Ambivalence & Originality. The author has an hindex of 14, co-authored 46 publications receiving 1041 citations. Previous affiliations of Bharadhwaj Sivakumaran include Indian Institutes of Technology.
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Impulse Buying and Variety Seeking: A Trait-Correlates Perspective
TL;DR: In this article, a conceptual framework incorporating several individual and situational factors with a focus on three relevant consumer traits (consumer impulsiveness, optimum stimulation level (OSL), and self-monitoring) was proposed.
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Impact of store environment on impulse buying behavior
TL;DR: In this paper, the authors explored the process by which four store environment (music, light, employee, and layout) and two individual characteristics (shopping enjoyment tendency (SET) and impulse buying tendency (IBT)) influence impulse buying behavior through positive and negative affect, and urge to buy impulsively.
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Store environment's impact on variety seeking behavior
TL;DR: This paper explored the influence of store environment on variety seeking behavior with a model incorporating various components of store environments (music, light, assortment, employee, and layout) and personality variables, optimum stimulation level (OSL) and deal proneness.
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Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
TL;DR: In this paper, a conceptual framework incorporating the discrepancy between actual and optimum stimulation levels as the driver of both impulse buying and variety seeking is proposed, and self-monitoring as the moderator of interpersonal influences on these.
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Exploring impulse buying in services: toward an integrative framework
TL;DR: In this paper, the authors introduce an integrative conceptual framework to study impulse buying in both goods and services by using perceived risk as a focal construct in the impulse buying process and report findings from two empirical studies.