Bing Liu

Bio: Bing Liu is an academic researcher from University of Illinois at Chicago. The author has contributed to research in topics: Web mining & Influencer marketing. The author has an hindex of 1, co-authored 1 publications receiving 3931 citations.

Sentiment Analysis and Opinion Mining

Abstract: Sentiment analysis and opinion mining is the field of study that analyzes people's opinions, sentiments, evaluations, attitudes, and emotions from written language. It is one of the most active research areas in natural language processing and is also widely studied in data mining, Web mining, and text mining. In fact, this research has spread outside of computer science to the management sciences and social sciences due to its importance to business and society as a whole. The growing importance of sentiment analysis coincides with the growth of social media such as reviews, forum discussions, blogs, micro-blogs, Twitter, and social networks. For the first time in human history, we now have a huge volume of opinionated data recorded in digital form for analysis. Sentiment analysis systems are being applied in almost every business and social domain because opinions are central to almost all human activities and are key influencers of our behaviors. Our beliefs and perceptions of reality, and the choices we make, are largely conditioned on how others see and evaluate the world. For this reason, when we need to make a decision we often seek out the opinions of others. This is true not only for individuals but also for organizations. This book is a comprehensive introductory and survey text. It covers all important topics and the latest developments in the field with over 400 references. It is suitable for students, researchers and practitioners who are interested in social media analysis in general and sentiment analysis in particular. Lecturers can readily use it in class for courses on natural language processing, social media analysis, text mining, and data mining. Lecture slides are also available online.

VADER: A Parsimonious Rule-based Model for Sentiment Analysis of Social Media Text

Abstract: The inherent nature of social media content poses serious challenges to practical applications of sentiment analysis. We present VADER, a simple rule-based model for general sentiment analysis, and compare its effectiveness to eleven typical state-of-practice benchmarks including LIWC, ANEW, the General Inquirer, SentiWordNet, and machine learning oriented techniques relying on Naive Bayes, Maximum Entropy, and Support Vector Machine (SVM) algorithms. Using a combination of qualitative and quantitative methods, we first construct and empirically validate a gold-standard list of lexical features (along with their associated sentiment intensity measures) which are specifically attuned to sentiment in microblog-like contexts. We then combine these lexical features with consideration for five general rules that embody grammatical and syntactical conventions for expressing and emphasizing sentiment intensity. Interestingly, using our parsimonious rule-based model to assess the sentiment of tweets, we find that VADER outperforms individual human raters (F1 Classification Accuracy = 0.96 and 0.84, respectively), and generalizes more favorably across contexts than any of our benchmarks.

Attention-based LSTM for Aspect-level Sentiment Classification

Abstract: Aspect-level sentiment classification is a fine-grained task in sentiment analysis. Since it provides more complete and in-depth results, aspect-level sentiment analysis has received much attention these years. In this paper, we reveal that the sentiment polarity of a sentence is not only determined by the content but is also highly related to the concerned aspect. For instance, “The appetizers are ok, but the service is slow.”, for aspect taste, the polarity is positive while for service, the polarity is negative. Therefore, it is worthwhile to explore the connection between an aspect and the content of a sentence. To this end, we propose an Attention-based Long Short-Term Memory Network for aspect-level sentiment classification. The attention mechanism can concentrate on different parts of a sentence when different aspects are taken as input. We experiment on the SemEval 2014 dataset and results show that our model achieves state-ofthe-art performance on aspect-level sentiment classification.

Norms of valence, arousal, and dominance for 13,915 English lemmas

Abstract: Information about the affective meanings of words is used by researchers working on emotions and moods, word recognition and memory, and text-based sentiment analysis. Three components of emotions are traditionally distinguished: valence (the pleasantness of a stimulus), arousal (the intensity of emotion provoked by a stimulus), and dominance (the degree of control exerted by a stimulus). Thus far, nearly all research has been based on the ANEW norms collected by Bradley and Lang (1999) for 1,034 words. We extended that database to nearly 14,000 English lemmas, providing researchers with a much richer source of information, including gender, age, and educational differences in emotion norms. As an example of the new possibilities, we included stimuli from nearly all of the category norms (e.g., types of diseases, occupations, and taboo words) collected by Van Overschelde, Rawson, and Dunlosky (Journal of Memory and Language 50:289-335, 2004), making it possible to include affect in studies of semantic memory.