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Branislav Dudic

Researcher at Comenius University in Bratislava

Publications -  63
Citations -  511

Branislav Dudic is an academic researcher from Comenius University in Bratislava. The author has contributed to research in topics: Tourism & Computer science. The author has an hindex of 8, co-authored 46 publications receiving 190 citations.

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The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

TL;DR: In this article, the authors assess the ways in which digital transformation in Montenegro influences the use of digital marketing in business, determining the impact of this concept on promotion and brand positioning, i.e. electronic business development through electronic services.
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The Analysis of Marketing Factors Influencing Consumers' Preferences and Acceptance of Organic Food Products-Recommendations for the Optimization of the Offer in a Developing Market.

TL;DR: Recommendations for optimization of the offer on the organic food market are given based on the analysis of the influence of each of those elements (product, price, distribution, and promotion) on consumer acceptance of organic products and making purchasing decisions.
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Using a Two-Stage DEA Model to Measure Tourism Potentials of EU Countries and Western Balkan Countries: An Approach to Sustainable Development

TL;DR: In this article, the authors used an output-oriented data envelopment analysis (DEA) procedure to estimate efficiency scores for each country, and a panel data Tobit regression model to emphasize the (in)significance of each individual tourism development indicator.
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Are Future Professionals Willing to Implement Service Robots? Attitudes of Hospitality and Tourism Students towards Service Robotization

TL;DR: In this paper, the authors examined attitudes of hospitality and tourism students, as future professionals, towards willingness to implement service robots and proposed a new theoretical conceptual model that includes new constructs and items, differentiating it from the others.
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The Impact of Land Use Changes on Soil Erosion in the River Basin of Miocki Potok, Montenegro

TL;DR: In this paper, the impact of land use changes on soil erosion processes in one of the watersheds in Montenegro: the Miocki Potok, using this watershed as a pilot river basin for this area.