Bridget M. Bordelon

Bio: Bridget M. Bordelon is an academic researcher from University of New Orleans. The author has contributed to research in topics: Tourism & Hospitality. The author has an hindex of 6, co-authored 11 publications receiving 151 citations.

Destination-Image Recovery Process and Visit Intentions: Lessons Learned from Hurricane Katrina

Abstract: Hurricane Katrina is considered the most costly and deadliest hurricane in the history of the United States. This study examined the differences in tourists' destination image of New Orleans before and after Katrina. This study also aimed at identifying significant destination attributes that affect travelers' intention to visit after a disaster. Paired sample t tests found that travelers' perceived image of New Orleans post-Katrina was significantly more negative than before Katrina. Independent t tests showed that the image of New Orleans after Hurricane Katrina was significantly more favorable among repeat visitors. Multiple regression analysis revealed destination image attributes, (e.g., exciting nightlife, restaurant variety, friendly locals, good value, and safe to visit), gender, and past experience were significant predictors of visit intentions. Findings may assist practitioners in accelerating the destination-image recovery processes following a disaster, as well as, stimulate the inclusion of ...

The impact of marketing on internal stakeholders in destination branding: The case of a musical city

Abstract: The city and destination branding literatures stress the importance of brand image, with an emphasis on achieving differential and competitive positioning. However, an important part of building a ...

An investigation of the time between mortgage default and foreclosure

Abstract: This paper evaluates the speed at which lender's enter the mortgage foreclosure process, interpreting slower rates as evidence of forbearance. A telephone survey was conducted to evaluate the presence of lender discrimination in defaults that lead to foreclosure in New Orleans, Louisiana between 1985 and 1990. These data are used to estimate the independent effects of race and neighbourhood characteristics on the extent of lender assistance during the foreclosure process. The analysis does not reveal discrimination based on race of borrower or racial composition of the neighbourhood. Instead, greater time in default is granted loans with lower interest rates and loans with outstanding balances below the mean value of housing in the surrounding neighbourhood.

Is There an Optimal Type of Ownership and Organizational Structure When Developing Convention and Entertainment Facilities

Abstract: The meetings, exhibitions, events, and conventions (MEEC) sector is a significant part of the U.S. hospitality and tourism industry. Not surprisingly, MEEC events account for a large percentage of urban tourism activities and, as such, are of great interest to cities throughout the U.S. This research focuses on public facilities that include theaters, stadiums, sports complexes, amusement parks, and convention centers. This study addresses whether there is an optimal type of ownership and organizational structure that should be considered when developing public convention and entertainment facilities.

U.S. Sustainable Food Market Generation Z Consumer Segments

Abstract: This study explores the interaction between environmental consciousness and sustainable food attributes as predictors in the market segmentation process for sustainable foods with respect to United States (U.S.) Generation Z (Gen Z) consumers. This study was executed using a cross-national, web-based survey to analyze and categorize Gen Z female (n = 435) and male (n = 377) consumers between 18 and 23 years of age living in the continental United States. The objectives of this study were to classify U.S. Gen Z consumers into unique segments based on their environmental consciousness and to assess the functional relationships among the following: (a) their degree of ecological awareness; (b) the importance of the perception of sustainable food attributes; (c) their food choices associated with healthy eating habits; and (d) sociodemographics. Survey data were analyzed using cluster analysis of consumer groups based on environmental consciousness. Environmental consciousness was measured using a composite score of the environmental involvement scale and the environmental values scale. Gen Z consumers with high environmental consciousness (sustainable activists) and moderate ecological awareness (sustainable believers) considered more eco-friendly and healthy product attributes when purchasing sustainable food, whereas Gen Z consumers with low environmental consciousness (sustainable moderates) considered more extrinsic product attributes (e.g., price and convenience). Furthermore, the results indicate that food choices associated with healthy eating habits could be used to develop a profile for different eco-conscious Gen Z consumer groups. The contributions of this study are twofold. First, for academic researchers, this paper extends marketing segmentation research concerning environmentally sensitive young consumers. Second, for industry professionals, this study provides food retailers or food service operators with sustainable consumer values that will aid in the development of effective, green marketing strategies to better attract and meet the sustainability expectations of Gen Z—the consumer segment with the most spending power of any generation.