Camille P. Schuster

Bio: Camille P. Schuster is an academic researcher from Xavier University. The author has contributed to research in topics: Marketing strategy & Business marketing. The author has an hindex of 12, co-authored 29 publications receiving 6156 citations. Previous affiliations of Camille P. Schuster include Virginia Tech & California State University San Marcos.

Basic Content Analysis

Abstract: Introduction Content Classification and Interpretation Techniques of Content Analysis Issues in Content Analysis

Global business : planning for sales and negotiations

Abstract: Part I: Understanding Global Economies. The Importance of Thinking Globally. Cultural Classification Model. Part II: Global Strategies of Australia, Canada, Northwestern and Central Europe, And the United States. United States. Canada. Northwestern and Cental Europe. Part III: Global Strategies of Mediterranean Europe. Mediterranean Europe. Part IV: Global Strategies of Latin America. Latin America. Part V: Global Strategies of Traditional Cultures. Traditional Cultures. Chinese Cultures. Japanese Culture. Developing, Centrally Planned, And Formerly Centrally Planned Economies. Part VI: Global Strategies of the Middle East. The Middle East. Part VII: The Art of the Deal in a Global Context.

Internationalizing the Marketing Curriculum: The Professional Marketer's Perspective

Abstract: The authors surveyed professional members of a national marketing association who had designated international marketing as a field of interest. Respondents rated the skills and knowledge areas that a student should possess to be successful as an international marketing executive. In addition, the respondents also indicated those regions of the world, cultural differences, and languages that a student should study in order to function effectively as an international marketing manager. A case is made for using the impact approach for international curriculum development, and an illustration is given of its use in designing a major international business program.

Assessing the Impact of Executive MBA International Travel Courses

Abstract: Over half of the more than 130 executive MBA (EMBA) programs that currently exist around the world include an overseas component. A primary justification for including an overseas component rather ...

Comparison of Cigarette and Alcohol Advertising Controversies

Abstract: The movement to curb the advertising of alcoholic beverages is growing and continuing to propose various methods of regulating or eliminating alcoholic beverage advertising. This outcry is similar to the movement to curb cigarette advertising which culminated in banning cigarette advertising from the broadcast media. This paper examines (1) the issues surrounding the ban on cigarette advertising and the implications of that decision, (2) the issues surrounding alcoholic beverage advertising, and (3) the implications of the cigarette advertising ban for alcoholic beverage advertising. Based upon the analysis, the final section describes consumer, industry, and government strategies for responding to the controversy.

Three Approaches to Qualitative Content Analysis

Abstract: Content analysis is a widely used qualitative research technique. Rather than being a single method, current applications of content analysis show three distinct approaches: conventional, directed, or summative. All three approaches are used to interpret meaning from the content of text data and, hence, adhere to the naturalistic paradigm. The major differences among the approaches are coding schemes, origins of codes, and threats to trustworthiness. In conventional content analysis, coding categories are derived directly from the text data. With a directed approach, analysis starts with a theory or relevant research findings as guidance for initial codes. A summative content analysis involves counting and comparisons, usually of keywords or content, followed by the interpretation of the underlying context. The authors delineate analytic procedures specific to each approach and techniques addressing trustworthiness with hypothetical examples drawn from the area of end-of-life care.

The Coding Manual for Qualitative Researchers

Abstract: An Introduction to Codes and Coding Chapter Summary Purposes of the Manual What Is a Code? Codifying and Categorizing What Gets Coded? The Mechanics of Coding The Numbers of Codes Manual and CAQDAS Coding Solo and Team Coding Necessary Personal Attributes for Coding On Method Writing Analytic Memos Chapter Summary The Purposes of Analytic Memo-Writing What Is an Analytic Memo? Examples of Analytic Memos Coding and Categorizing Analytic Memos Grounded Theory and Its Coding Canon Analytic Memos on Visual Data First-Cycle Coding Methods Chapter Summary The Coding Cycles Selecting the Appropriate Coding Method(s) Overview of First-Cycle Coding Methods The Coding Methods Profiles Grammatical Methods Elemental Methods Affective Methods Literary and Language Methods Exploratory Methods Forms for Additional First-Cycle Coding Methods Theming the Data Procedural Methods After First-Cycle Coding Chapter Summary Post-Coding Transitions Eclectic Coding Code Mapping and Landscaping Operational Model Diagramming Additional Transition Methods Transitioning to Second-Cycle Coding Methods Second-Cycle Coding Methods Chapter Summary The Goals of Second-Cycle Methods Overview of Second-Cycle Coding Methods Second-Cycle Coding Methods Forms for Additional Second-Cycle Coding Methods After Second-Cycle Coding Chapter Summary Post-Coding and Pre-Writing Transitions Focusing Strategies From Coding to Theorizing Formatting Matters Writing about Coding Ordering and Re-Ordering Assistance from Others Closure Appendix A: A Glossary of Coding Methods Appendix B: A Glossary of Analytic Recommendations Appendix C: Field Note, Interview Transcript and Document Samples for Coding Appendix D: Exercises and Activities for Coding and Qualitative Data Analytic Skill Development References Index

The qualitative content analysis process

Abstract: Aim This paper is a description of inductive and deductive content analysis. Background Content analysis is a method that may be used with either qualitative or quantitative data and in an inductive or deductive way. Qualitative content analysis is commonly used in nursing studies but little has been published on the analysis process and many research books generally only provide a short description of this method. Discussion When using content analysis, the aim was to build a model to describe the phenomenon in a conceptual form. Both inductive and deductive analysis processes are represented as three main phases: preparation, organizing and reporting. The preparation phase is similar in both approaches. The concepts are derived from the data in inductive content analysis. Deductive content analysis is used when the structure of analysis is operationalized on the basis of previous knowledge. Conclusion Inductive content analysis is used in cases where there are no previous studies dealing with the phenomenon or when it is fragmented. A deductive approach is useful if the general aim was to test a previous theory in a different situation or to compare categories at different time periods.

An Examination of the Nature of Trust in Buyer–Seller Relationships:

Abstract: The authors integrate theory developed in several disciplines to determine five cognitive processes through which industrial buyers can develop trust of a supplier firm and its salesperson. These p...