Showing papers by "Carlos J. Torelli published in 2020"
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TL;DR: In this paper, the interactive effect of power distance belief (PDB) and consumers' status on their preference for private-label (vs. national) brands was examined and found that in high-PDB contexts, low status consumers are more attracted to national brands.
35 citations
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TL;DR: It is shown that culture affects how status and power are conceptualized, who attains them, and what their consequences are and what remains unknown as a mechanism for guiding future work.
Abstract: This article synthesizes recent psychological research at the intersection of power, status, and culture. Our review shows that culture affects how status and power are conceptualized, who attains them, and what their consequences are. In individualistic cultures (and particularly vertical ones that emphasize hierarchical arrangements), power is conceptualized in personalized terms (i.e. focus on self-benefits), competence drives status attainment, norm violations increase power, and individuals strive primarily for power, approve of powerholders that behave equitably, and feel happy when they have personal power. In contrast, in collectivistic cultures (and particularly horizontal ones that promote egalitarianism), power is conceptualized in socialized terms (i.e. focus on benefitting others), warmth and competence drive status attainment, norm adherence increases power, and individuals strive primarily for status, approve of powerholders that behave compassionately, and feel happy when they have socialized power. We discuss what remains unknown as a mechanism for guiding future work.
23 citations
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TL;DR: This paper used a cross-cultural lens to explain wide variation in whether perceptions of status and power are highly correlated versus relatively distinct, and suggested cultural orientation shapes the effect of power on perceived status and vice versa.
14 citations
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TL;DR: The authors found that when the goal to maintain a moral self-concept (impact recipients' lives) is accessible, donors experience a more expansive conception of their moral circle (apply the "closeness-equals-impact" heuristic) and donate more money to faraway (nearby) causes.
6 citations
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TL;DR: In this article, the authors propose cultural equity as a construct to better understand the characteristics that define a culturally symbolic brand and the downstream consequences for consumer behavior and nation branding in the era of globalization.
Abstract: The purpose of this paper is to propose cultural equity as a construct to better understand the characteristics that define a culturally symbolic brand and the downstream consequences for consumer behavior and nation branding in the era of globalization.,This paper is an empirical investigation of the knowledge and outcome aspects of cultural equity with a total of 1,771 consumers located in three different countries/continents, 77 different brands as stimuli, and using a variety of measures, surveys, lab experiments, procedures and consumer contexts.,Cultural equity is the facet of brand equity attributed to the brand's cultural symbolism or the favorable responses by consumers to the cultural symbolism of a brand. A brand has cultural equity if it has a distinctive cultural symbolism in consumers' minds (brand knowledge aspect of cultural equity: association with the central concept that defines the culture, embodiment of culturally relevant values and embeddedness in a cultural knowledge network), and such symbolism elicits a favorable consumer response to the marketing of the brand (outcome aspect of cultural equity: favorable evaluations and strong self-brand connections).,This paper offers a framework that allows marketers to develop cultural positioning strategies in hyper-competitive and globalized markets and identify ways for building and protecting their brands' cultural equity.,This paper advances our understanding of brands as cultural symbols by introducing cultural equity and integrates prior research on brand equity, cross-cultural differences in consumer behavior, country-of-origin effects and nation branding.
5 citations