Carlos J. Torelli

TL;DR: In this article, the authors investigate how brand concepts may influence consumer responses to corporate social responsibility (CSR) activities and reveal that communicating the CSR actions of a luxury brand concept causes a decline in evaluations, relative to control.

TL;DR: A review of the existing cross-cultural literature suggests that, although the contribution of the horizontal/vertical distinction is sometimes obscured by methods that conflate it with other dimensions, its impact is distinct from that associated with individualism-collectivism as discussed by the authors.

TL;DR: Five studies indicate that conceptualizations of power are important elements of culture and serve culturally relevant goals, and provide converging evidence that cultures nurture different views of what is desirable and meaningful to do with power.

TL;DR: The notion that values are more likely to be expressed through value-congruent judgments and behaviors when individuals think abstractly about their actions, and not when they think concretely is supported.

TL;DR: In this paper, the authors address the questions of how people make sense of and respond to globalization and its sociocultural ramifications; how people defend the integrity of their heritage cultural identities against the "culturally erosive" effects of globalization, and how individuals harness creative insights from their interactions with global cultures.