scispace - formally typeset
Search or ask a question
Author

Cesare Amatulli

Bio: Cesare Amatulli is an academic researcher from University of Bari. The author has contributed to research in topics: Sustainability & Corporate social responsibility. The author has an hindex of 15, co-authored 75 publications receiving 1042 citations. Previous affiliations of Cesare Amatulli include University of Salento & Libera Università Internazionale degli Studi Sociali Guido Carli.


Papers
More filters
Journal ArticleDOI
TL;DR: In this paper, the authors investigated the latent determinants of the purchasing intention for fashion luxury goods and found that consumers buy luxury fashion goods mainly to match their lifestyle, thus satisfying their inner drives.
Abstract: Purpose – The purpose of this paper is to investigate the latent determinants of the purchasing intention for fashion luxury goods.Design/methodology/approach – A total of 40 in‐depth interviews were conducted with Italian customers in a fashion luxury goods store in Italy. Qualitative research was employed in data collection using the laddering technique and the means‐end chain (MEC) analysis.Findings – Results showed that consumers buy luxury fashion goods mainly to match their lifestyle, thus satisfying their inner drives. The hierarchical value map resulting from the data collection and elaboration demonstrates that self‐confidence and self‐fulfillment are the main hidden final values when buying and consuming luxury goods. Implications for marketers are related to tailoring products, brand values and communication messages to the subjective, self‐rewarding and “internalized” consumption sought after by consumers.Originality/value – The contribution of the paper is based on the use of the laddering te...

172 citations

Journal ArticleDOI
TL;DR: The authors investigated the effectiveness of negative versus positive message framing in promoting green products, whereby companies highlight the detrimental versus beneficial environmental consequences of choosing less versus more green options, respectively, and found that negatively framed messages are more effective than positively framed ones in prompting consumers to engage in proenvironmental behaviors.
Abstract: Despite society’s increasing sensitivity toward green production, companies often struggle to find effective communication strategies that induce consumers to buy green products or engage in other environmentally friendly behaviors. To add clarity to this situation, we investigated the effectiveness of negative versus positive message framing in promoting green products, whereby companies highlight the detrimental versus beneficial environmental consequences of choosing less versus more green options, respectively. Across four experiments, we show that negatively framed messages are more effective than positively framed ones in prompting consumers to engage in pro-environmental behaviors. More importantly, we find that anticipated shame is the emotion responsible for this effect. Furthermore, both environmental concern and the type of product promoted serve as moderators; thus, the mediating role of anticipated shame is attenuated when environmental concern is low and the product is a luxury one. Finally, we discuss the theoretical and managerial implications of our work, along with its limitations and some directions for future research.

114 citations

Journal ArticleDOI
TL;DR: In this paper, the authors investigated the role of sustainability in the design of luxury fashion products, investigating the type of environmental sustainability practices that luxury companies should adopt in order to galvanize consumers' interest in environmentally sustainable versions of their products.

103 citations

Journal ArticleDOI
TL;DR: In this article, the authors investigated how consumers' perceptions about genetically modified food producers' corporate social responsibility initiatives impact consumers' attitudes toward and intentions to buy genetically modified foods and found that perceptions about producers' philanthropic and legal responsibilities favorably impact Italian consumers' attitude toward genetically modified products and their intentions to purchase such products.

103 citations

Journal ArticleDOI
TL;DR: In this article, the authors argue that some CSR initiatives, namely those in the economic and ethical dimensions, are less noticeable and visible to consumers than those in legal and philanthropic dimensions.

91 citations


Cited by
More filters
01 Jan 2009

3,235 citations

01 Jan 2009
TL;DR: Wang et al. as discussed by the authors developed a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings, which indicated a significant relationship between online consumer reviews and business performance of hotels.
Abstract: Despite hospitality and tourism researchers’ recent attempts on examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-generated reviews on hotel room sales. Utilizing data collected from the largest travel website in China, we develop a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings. Our results indicate a significant relationship between online consumer reviews and business performance of hotels.

877 citations

01 Jan 1999
Abstract: Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as corporate citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of corporate citizenship as a marketing tool. Specifically, after examining the nature of corporate citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of corporate citizenship in terms of external and internal marketing respectively.

482 citations

10 Jun 2007
TL;DR: In this article, the authors used a choice experiment to evaluate the consumers' willingness to pay for energy-saving measures in Switzerland's residential buildings, such as air renewal (ventilation) systems and insulation of windows and facades.
Abstract: This paper uses a choice experiment to evaluate the consumers' willingness to pay for energy-saving measures in Switzerland's residential buildings. These measures include air renewal (ventilation) systems and insulation of windows and facades. Two groups of respondents consisting respectively of 163 apartment tenants and 142 house owners were asked to choose between their housing status quo and each one of the several hypothetical situations with different attributes and prices. The estimation method is based on a fixed-effects logit model. The results suggest that the benefits of the energy-saving attributes are significantly valued by the consumers. These benefits include both individual energy savings and environmental benefits as well as comfort benefits namely, thermal comfort, air quality and noise protection.

442 citations