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Chen-Ying Lee
Publications - 1
Citations - 56
Chen-Ying Lee is an academic researcher. The author has contributed to research in topics: Customer retention & Corporate social responsibility. The author has an hindex of 1, co-authored 1 publications receiving 34 citations.
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An investigation of the effects of corporate social responsibility on corporate reputation and customer loyalty – evidence from the Taiwan non-life insurance industry
TL;DR: In this paper, a survey was conducted to assess consumers' perception regarding CSR activities from non-life insurance industries, where questionnaires were administered to consumers who have purchased insurance in Taiwan.