Author
Cheng Lu Wang
Other affiliations: Shanghai Institute of Technology, University College West, Hong Kong Baptist University
Bio: Cheng Lu Wang is an academic researcher from University of New Haven. The author has contributed to research in topics: Emerging markets & Business. The author has an hindex of 28, co-authored 66 publications receiving 3558 citations. Previous affiliations of Cheng Lu Wang include Shanghai Institute of Technology & University College West.
Topics: Emerging markets, Business, China, Marketing management, Brand equity
Papers published on a yearly basis
Papers
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TL;DR: In this article, the authors investigated the moderating roles of quality judgment of domestic products and conspicuous consumption in the relationship between consumer ethnocentrism and willingness to buy domestic products in the context of a developing country, namely the People's Republic of China.
Abstract: Previous studies conducted in developed countries have demonstrated that ethnocentric consumers are more willing to buy domestic products. This study investigates the moderating roles of quality judgment of domestic products and conspicuous consumption (CC) in the relationship between consumer ethnocentrism and willingness to buy domestic products (WBD) in the context of a developing country, namely the People's Republic of China. The results support the hypothesis that the impact of ethnocentrism on consumer WBD tends to be weaker when consumers judge them as being of lower quality, or when consumers hold higher CC values. The conceptual and managerial implications for developing countries, including China, are discussed.
423 citations
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TL;DR: This paper explored the underlying mechanism between Western relationship marketing and Chinese guanxi by examining the construct equivalence of the two concepts and discussed the managerial implications for international marketers who wish to succeed in the Chinese business market.
410 citations
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TL;DR: In this paper, a large-scale consumer survey conducted in China showed that cognitive and affective country image have different impacts on the intention to purchase, with the former influencing purchase through product image and the latter having a direct influence, independent of product image.
259 citations
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TL;DR: In this paper, the authors define interactive marketing as the bi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction, which is a two-way communication with mutual influences in social and business ecosystems.
Abstract: Introduction Since interactive marketing evolved from a traditional form of direct marketing and e-commerce around three decades ago (Deighton, 1996), it has grown dramatically to be the fastest developing business field with mobile applications and interactive content. While the term interactive marketing often has diverse definitions and usages among marketing professionals and practitioners, it is defined here as the bi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Such a definition characterizes interactive marketing in terms of the following aspects, namely, first, it is a two-way communication with mutual influences in social and business ecosystems; second, it focuses on customer responsiveness and often proactive behaviors in value creation and exchange; and third, its interactivity involves customer participation and engagement in controlling and modifying the environment in real-time (Steuer, 1992). The advent of interactive marketing has been accompanied by the declining influence of passive broadcast advertising and one-way persuasive communication. Contemporary interactive marketing has also moved beyond the scope of direct marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants via digital and mobile activities in platform ecosystems. The increasing use of artificial intelligence (AI), virtual reality (VR) or augmented reality (AR) further facilitates marketers to deliver convenience, personalized content and exceptional experiences.
232 citations
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TL;DR: In this paper, a measurement scale for measuring guanxi based on three Chinese relational constructs (ganqing, renqing and xinren) is proposed, which is based on exploratory and confirmatory factor analyses.
213 citations
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01 Jan 2008
TL;DR: In this article, the authors argue that rational actors make their organizations increasingly similar as they try to change them, and describe three isomorphic processes-coercive, mimetic, and normative.
Abstract: What makes organizations so similar? We contend that the engine of rationalization and bureaucratization has moved from the competitive marketplace to the state and the professions. Once a set of organizations emerges as a field, a paradox arises: rational actors make their organizations increasingly similar as they try to change them. We describe three isomorphic processes-coercive, mimetic, and normative—leading to this outcome. We then specify hypotheses about the impact of resource centralization and dependency, goal ambiguity and technical uncertainty, and professionalization and structuration on isomorphic change. Finally, we suggest implications for theories of organizations and social change.
2,134 citations
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TL;DR: In this paper, a review of the assessment of face validity in consumer-related scale development research is reported, suggesting that concerns over the lack of consistency and guidance regarding item retention during the expert judging phase of scale development are warranted.
671 citations
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TL;DR: In this article, the authors proposed a model with customer trust, customer identification and customer commitment as the key intervening factors between corporate reputation and customer purchase intention and willingness to pay a price premium.
662 citations
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TL;DR: A literature review article provides a comprehensive overview of literature related to a theme/theory/method and synthesizes prior studies to strengthen the foundation of knowledge as mentioned in this paper. But, there are not many reviews published describing how researchers can design and develop classic review articles.
660 citations