scispace - formally typeset
Search or ask a question

Showing papers by "Chi-Yue Chiu published in 1988"


Journal ArticleDOI
TL;DR: Results supported the mediating hypothesis for men and the self-confirmation hypothesis for women, and gender difference was interpreted as reflecting the different culturally approved images of men and women.
Abstract: The present study of gambling behavior tested whether locus of control influences gambling involvement directly (self-confirmation hypothesis) or whether their relationship is mediated by gamblers' illusion of control (mediating hypothesis). Subjects were 158 adults from all strata of Hong Kong society. Results supported the mediating hypothesis for men and the self-confirmation hypothesis for women. This gender difference was interpreted as reflecting the different culturally approved images of men and women.

74 citations


Journal ArticleDOI
TL;DR: Wang et al. as discussed by the authors conducted an experiment investigating Chinese consumer complaint behavior in the Sports Center at the University of Hong Kong and found that students would be less likely to complain when the complaint situation involved direct confrontation with the responsible party than when it did not.
Abstract: An experiment investigating Chinese consumer complaint behavior was conducted in the Sports Center at the University of Hong Kong. Subjects were 53 male and 6 female college students. The dependent variable was whether or not the students would complain after buying a faulty product. It was hypothesized that, because of the salience of face concern in Chinese culture, students would be less likely to complain when the complaint situation involved direct confrontation with the responsible party than when it did not. Results supported the hypothesis. Three attitudes toward complaining were compared: perceived cost of complaining, norms of complaining, and perceived societal benefits of complaining. Only the cost of complaining discriminated between complainers and noncomplainers. This pattern of results is very different from that found in the West.

39 citations