Showing papers by "Chi-Yue Chiu published in 2019"

Monitoring Moral Virtue: When the Moral Transgressions of In-Group Members Are Judged More Severely:

Abstract: Literature indicates that people tend to judge the moral transgressions committed by out-group members more severely than those of in-group members. However, these transgressions often conflate a m...

Strong Brand From Consumers’ Perspective: A Cross-Cultural Study:

Abstract: The present research investigates cross-cultural differences in the characteristics associated with brand strength evaluation and the mechanism underlying these cultural differences Using data fro

Does being socially responsible buffer reputation loss in a product crisis? The moderating role of lay theory of corporate social responsibility:

Abstract: A company’s emphasis on corporate social responsibility (CSR) signals its concern with benefits for society, whereas a company’s emphasis on corporate ability (CA) signals its expertise in deliveri...

Green Tea and Ham: Cultural Mixing Reminders Decrease Considerate Behavior

Abstract: Past research examined how encounters with cultural mixing affect people’s responses toward those cultures. We examined broader effects of cultural mixing—on general social behavior. We tested that...

The Story of Culture in Psychology and the Return Journey to Normology: Comments on the Global Relevance of Asian Indigenous Psychologies

Abstract: In this chapter, we use the story of culture in psychological research and a return journey from personology to normology to comment on the global relevance of Asian indigenous psychology (IP). The return journey reveals the inconvenient truth that all theories have their cultural blind spots. Even cultural theories that seek to explain collective phenomena also embody a personological bias. Thus, Asian indigenous theories can have important epistemic functions. These theories may confront the researcher with alternative viewpoints that are grounded in different cultural logics. These alternative viewpoints may destabilize the researcher’s knowledge structure, evoke cognitive dissonance and motivate theoretical innovations. The story of culture in psychology highlights the conditions that must be met for the potential contributions of Asian IPs to be actualized. Three necessary conditions are: (1) a shift in the emphasis from cultures as independent, historically stable entities to cultures in the making, (2) recognition that cultural influence on behaviors are partial, plural, dynamic, intermittent and situated, and (3) an embrace of foreign cultural ideas and practices as precious resources for advancing the psychological science of culture.