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Cleanth Brooks

Bio: Cleanth Brooks is an academic researcher. The author has an hindex of 1, co-authored 1 publications receiving 254 citations.

Papers
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Book ChapterDOI
10 Apr 2015

254 citations


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Journal ArticleDOI
TL;DR: In this paper, a broad overview of literary criticism is presented, along with a specific illustrative analysis, and suggestions for further research in consumer behavior analysis using advertising text, including content analysis, image analysis and history of consumption.
Abstract: This article proposes literary criticism as a source of insight into consumer behavior, presents a broad overview of literary criticism, provides a specific illustrative analysis, and offers suggestions for further research Literary analysis of advertising text reveals elements that provide additional information to consumer researchers, and contributions of literary criticism to consumer research are discussed Major postwar critical schools are reviewed, and relevant theoretical concepts summarized An ad for Ivory Flakes is analyzed using a variety of concepts drawn from literary schools, primarily sociocultural and reader-response ones Suggestions for additional research on content analysis, image analysis, and the history of consumption are made

236 citations

Book
01 Jan 1982

138 citations

Journal ArticleDOI
TL;DR: The authors surveys research exemplars of performance studies by tracing their epistemological claims and methodological assertions through discussions of text, event, performer, and audience and claims a paradigmatic relationship between oral interpretation and performance studies.
Abstract: This article (1) surveys research exemplars of performance studies by tracing their epistemological claims and methodological assertions through discussions of text, event, performer, and audience and (2) claims a paradigmatic relationship between oral interpretation and performance studies.

113 citations

Journal ArticleDOI
TL;DR: Object-Oriented philosophy has rapidly gained influence in fields outside academic philosophy, with especial resonance so far in the fine arts, architectural theory, and medieval studies as discussed by the authors.
Abstract: rapidly gained influence in fields outside academic philosophy, with especial resonance so far in the fine arts, architectural theory, and medieval studies. For this reason I am often asked to present my views on various topics lying outside my usual professional sphere: How should political activism be done in the wake of speculative realism? What new directions should be taken by contemporary art as a result of objectoriented philosophy? My instinctive reaction in the face of such questions is to feel a certain reluctance. It is my view that philosophy should not be the handmaid of any other discipline, whether it be theology, leftist politics, or brain science. But by the same token, I also believe that other disciplines should not be subordinated to philosophy. Nor is there much point in proclaiming in advance that all boundaries are artificial, while throwing everything into a blender. The various districts of human knowledge have relative disciplinary autonomy due to their differing objects and the varying sorts of expertise required to practice them competently. The transgression of these boundaries should not be constant and rampant and decreed as a global principle, but can only be justified by its effectiveness in individual cases. Hence my reluctance to preach to those who deal in materials different from my own. Often it is better to let ourselves be surprised by what others do with our work, rather than command those adaptations like a bossy partygoer selecting the music in all other homes. Nonetheless, as long as someone is asking, it would be either rude or lazy to sit by in silence. Lately there have been numerous requests for my views on object-oriented philosophy in relation to the arts, and the same is increasingly true of literary theory as well. Thus I will try to shed some light on how the most recent philosophical trends might contribute to literary theory. In what follows I will begin with a brief summary of those trends, and then show how object-oriented philosophy differs

103 citations