C
Clifford J. Shultz
Researcher at Loyola University Chicago
Publications - 103
Citations - 4997
Clifford J. Shultz is an academic researcher from Loyola University Chicago. The author has contributed to research in topics: Macromarketing & Constructive engagement. The author has an hindex of 27, co-authored 96 publications receiving 4458 citations. Previous affiliations of Clifford J. Shultz include Harvard University & Columbia University.
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Who are organic food consumers? A compilation and review of why people purchase organic food
Renée Shaw Hughner,Pierre McDonagh,Andrea Prothero,Clifford J. Shultz,Julie Dangremond Stanton +4 more
TL;DR: In this article, the authors integrate and synthesize the findings of published research on organic food consumption and identify several themes that reflect the various rationales used by consumers when deciding to purchase organic food.
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From segmentation to fragmentation
A. Fuat Firat,Clifford J. Shultz +1 more
TL;DR: In this article, the authors contribute to the growing literature on postmodernism and marketing by addressing the changes in the market and corresponding changes that have to take place in marketing strategies.
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The effects of counterfeiting on consumer search
TL;DR: The authors investigated the role of face and taste cues in consumers' decisions to buy or not to buy fake goods and concluded that the quality of counterfeits improves, it is becoming more difficult for the consumer to identify them.
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Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action
TL;DR: In this article, the authors argue that solutions to the most pressing environmental challenges will result from understanding and solving social traps such as the commons dilemma, and they propose a synthesis for an...