Colleen M. Seifert

Bio: Colleen M. Seifert is an academic researcher from University of Michigan. The author has contributed to research in topics: Heuristics & Engineering design process. The author has an hindex of 31, co-authored 114 publications receiving 4578 citations. Previous affiliations of Colleen M. Seifert include Iowa State University & Yale University.

Misinformation and Its Correction: Continued Influence and Successful Debiasing

Abstract: The widespread prevalence and persistence of misinformation in contemporary societies, such as the false belief that there is a link between childhood vaccinations and autism, is a matter of public concern. For example, the myths surrounding vaccinations, which prompted some parents to withhold immunization from their children, have led to a marked increase in vaccine-preventable disease, as well as unnecessary public expenditure on research and public-information campaigns aimed at rectifying the situation.We first examine the mechanisms by which such misinformation is disseminated in society, both inadvertently and purposely. Misinformation can originate from rumors but also from works of fiction, governments and politicians, and vested interests. Moreover, changes in the media landscape, including the arrival of the Internet, have fundamentally influenced the ways in which information is communicated and misinformation is spread.We next move to misinformation at the level of the individual, and review ...

Sources of the continued influence effect: When misinformation in memory affects later inferences.

Abstract: Several lines of research have found that information previously encoded into memory can influence inferences and judgments, even when more recent information discredits it. Previous theories have attributed this to difficulties in editing memory—failing to successfully trace out and alter inferences or explanations generated before a correction. However, in Experiments 1A and IB, Ss who had received an immediate correction made as many inferences based on misinformation as Ss who had received the correction later in the account (and presumably had made more inferences requiring editing.) In a 2nd experiment, the availability (Tversky & Kahneman, 1973) of the misinformation within the comprehension context was tested. The results showed that Ss continued to make inferences involving discredited information when it afforded causal structure, but not when only incidentally mentioned or primed during an intervening task. Experiments 3A and 3B found that providing a plausible causal alternative, rather than simply negating misinformation, mitigated the effect. The findings suggest that misinformation can still influence inferences one generates after a correction has occurred; however, providing an alternative that replaces the causal structure it affords can reduce the effects of misinformation.

Teaching Creativity in Engineering Courses.

Abstract: Background The ability to engage in a creative process to solve a problem or to design a novel artifact is essential to engineering as a profession. Research indicates a need for curricula that enhance students' creative skills in engineering. Purpose Our purpose was to document current practices in engineering pedagogy with regard to opportunities for students' creative growth by examining learning goals, instructional methods, and assessments focused on cognitive creative skills. Design/Method We conducted a critical case study of engineering pedagogy at a single university with seven engineering courses where instructors stated the goal of fostering creativity. Data included instructor and student interviews, student surveys, and course materials. For qualitative analysis, we used frameworks by Treffinger, Young, Selby, and Shepardson and by Wiggins and McTighe. Results One aspect of creativity, convergent thinking (including analysis and evaluation), was well represented in the engineering courses in our case study. However, instruction on generating ideas and openness to exploring ideas was less often evident. For many of the creative skills, especially those related to divergent thinking and idea exploration, assessments were lacking. Conclusions An analysis of pedagogy focused on goals, instruction, and assessments in the engineering curriculum revealed opportunities for growth in students' creative skill development. Designing assessments that motivate students to improve their creative skills and to become more aware of their own creative process is a key need in engineering pedagogy.

Design Heuristics in Engineering Concept Generation

Abstract: BACKGROUND Innovation in design depends on successful concept generation. The ideation stage of design is intended to produce multiple, varied concepts from which to develop and choose. Often, instruction on idea generation methods is not offered in engineering classes; however, when taught, it is commonly through techniques like brainstorming, which lacks specific ways to generate designs. Further, existing ideation strategies are not based on evidence from designers or rigorous testing through empirical studies. PURPOSE This study investigated how engineering students and practitioners generated ideas. We focused on how designers used product characteristics to define concepts, and how previous concepts were transformed into new solutions by modifying their characteristics. Our methodology is based on our previous work identifying Design Heuristics in engineering solutions, defined as cognitive prompts that facilitate exploration of multiple designs during concept generation. METHOD Think-aloud recordings and concept sketches were collected from 36 engineering students and practitioners (with varying levels of experience) as they generated ideas for a novel design task in a laboratory setting. These data, along with retrospective interviews, were analyzed for the ideation strategies evident in the participants’ solutions. RESULTS This study revealed evidence for over 60 strategies for concept generation during the ideation stage. Participants generated novel concepts and proposed concept modifications, and specific Design Heuristics were observed in their designs. The results suggest instruction on Design Heuristics can aid in effective idea generation. CONCLUSIONS This protocol study of engineering designers provides a collection of heuristics observed in practice that offers new methods for students and practitioners to explore design spaces. The Design Heuristics identified in this and previous work can potentially be learned and then incorporated into the practice of engineering students and practitioners.

Using response time measures to assess guilty knowledge

Abstract: How can a suspect's guilt or innocence be reliably tested? The validity of the polygraph, which measures changes in physiological arousal during a "guilty knowledge" test, is controversial (e.g., T. R. Bashore & P. E. Rapp, 1993; T. P. Cross & L. Saxe, 1992; D. T. Lykken, 1998; J. P. Rosenfeld, 1995; R. Steinbrook, 1992). One alternative to the polygraph examines event-related potentials recorded during a memory interference task (L. A. Farwell & E. Donchin, 1991). The present study extended this paradigm to determine whether response times (RTs) can accurately identify participants possessing specific guilty knowledge. Results from Experiment 1 showed that RT alone can reliably discriminate "guilty" from "innocent" participants. Experiments 2a and 2b indicated that an RT-based paradigm is more resistant to strategic manipulation than previously suggested (Farwell & Donchin, 1991). This RT-based paradigm may be a viable alternative to the polygraph for detecting guilty knowledge.

I and i

Abstract: There is, I think, something ethereal about i —the square root of minus one. I remember first hearing about it at school. It seemed an odd beast at that time—an intruder hovering on the edge of reality. Usually familiarity dulls this sense of the bizarre, but in the case of i it was the reverse: over the years the sense of its surreal nature intensified. It seemed that it was impossible to write mathematics that described the real world in …

Remembering. A Study in Experimental and Social Psychology, Cambridge (University Press) 1964.

Abstract: Part I. Experimental Studies: 2. Experiment in psychology 3. Experiments on perceiving III Experiments on imaging 4-8. Experiments on remembering: (a) The method of description (b) The method of repeated reproduction (c) The method of picture writing (d) The method of serial reproduction (e) The method of serial reproduction picture material 9. Perceiving, recognizing, remembering 10. A theory of remembering 11. Images and their functions 12. Meaning Part II. Remembering as a Study in Social Psychology: 13. Social psychology 14. Social psychology and the matter of recall 15. Social psychology and the manner of recall 16. Conventionalism 17. The notion of a collective unconscious 18. The basis of social recall 19. A summary and some conclusions.

Using social and behavioural science to support COVID-19 pandemic response.

Abstract: The COVID-19 pandemic represents a massive global health crisis. Because the crisis requires large-scale behaviour change and places significant psychological burdens on individuals, insights from the social and behavioural sciences can be used to help align human behaviour with the recommendations of epidemiologists and public health experts. Here we discuss evidence from a selection of research topics relevant to pandemics, including work on navigating threats, social and cultural influences on behaviour, science communication, moral decision-making, leadership, and stress and coping. In each section, we note the nature and quality of prior research, including uncertainty and unsettled issues. We identify several insights for effective response to the COVID-19 pandemic and highlight important gaps researchers should move quickly to fill in the coming weeks and months.

The Theory of Event Coding (TEC): a framework for perception and action planning.

Abstract: Traditional approaches to human information processing tend to deal with perception and action planning in isolation, so that an adequate account of the perception-action interface is still missing On the perceptual side, the dominant cognitive view largely underestimates, and thus fails to account for, the impact of action-related processes on both the processing of perceptual information and on perceptual learning On the action side, most approaches conceive of action planning as a mere continuation of stimulus processing, thus failing to account for the goal-directedness of even the simplest reaction in an experimental task We propose a new framework for a more adequate theoretical treatment of perception and action planning, in which perceptual contents and action plans are coded in a common representational medium by feature codes with distal reference Perceived events (perceptions) and to-be-produced events (actions) are equally represented by integrated, task-tuned networks of feature codes – cognitive structures we call event codes We give an overview of evidence from a wide variety of empirical domains, such as spatial stimulus-response compatibility, sensorimotor synchronization, and ideomotor action, showing that our main assumptions are well supported by the data