Coromina Esther Martínez Pastor

Bio: Coromina Esther Martínez Pastor is an academic researcher from King Juan Carlos University. The author has an hindex of 1, co-authored 1 publications receiving 15 citations.

Los estereotipos de género en la publicidad de los juguetes

Abstract: La investigacion realizada sobre la campana publicitaria juguetera emitida en Espana en la television comercial durante las navidades del 2009-10 manifiesta una clara tendencia a la repeticion de los estereotipos sexuales. Se selecciono una muestra de 379 anuncios emitidos en las cadenas comerciales a las que se aplico una ficha de codificacion de 253 items. Se destacan en los spot todavia valores distintos en atencion al genero como diversion y competicion, riesgo y agresividad para los chicos y belleza, apariencia o la atencion a las tareas del hogar para las ninas. Hemos analizado los juguetes mas anunciados, el color de las marcas, la voz en off vinculada a los productos y los valores asociados a los mismos para determinar el uso dado a estas herramientas.

Amor y formación de pareja: factores implicados en la adolescencia

Abstract: espanolResumen La presente tesis doctoral tiene como objetivos principales revisar y exponer los factores implicados en el fenomeno del amor y formacion de pareja y su manifestacion en la adolescencia. Para ello se utiliza una metodologia de revision teorica, una busqueda exhaustiva de informacion que facilita el estudio detallado y selectivo, ofreciendo una vision completa y unitaria de la tematica general. Partiendo de estas cuestiones, se muestran cuatro grandes bloques. El primero, engloba una perspectiva amplia del concepto de amor y pareja. Incluye un repaso historico, cultural, teorico y conceptual que permite la contextualizacion de estas nociones. En el segundo, se plasma el desarrollo adolescente en sus diversos aspectos y el salto que suponen con respecto a la infancia. El tercer bloque gira sobre el aspecto biologico del amor, desde planteamientos evolucionistas, hasta sustancias y estructuras cerebrales implicadas y sus funciones. El cuarto incluye la influencia contextual. Por un lado, la familia, que contiene el proceso de edificacion del apego, estilos educativos, maltrato y divorcio. Por otro, los medios de comunicacion y su papel en el refuerzo y expansion de estereotipos, roles de genero y mitos del amor romantico. A modo de conclusion, concretar que los factores expuestos conducen a una comprension general del amor y construccion de la pareja durante la fase adolescente. La revision profunda de esta tematica, al ofrecer una panoramica global, permite aportar matizaciones y limitaciones en torno a aquellos elementos que requieren mayor analisis, asi como sugerencias a posibles futuras vias de investigacion, basadas en el trabajo y adaptacion a las necesidades reales diarias, buscando un incremento en la toma de conciencia tanto de los adolescentes, como de su entorno proximo. El poseer un conocimiento sobre los diversos factores y la forma en la que interactuan entre si, facilita la adopcion de un enfoque mas completo y objetivo sobre lo que implica el amor y la pareja, influyendo en la construccion de relaciones mucho mas saludables actuales y futuras. EnglishABSTRACT The Doctoral Report provides an up-to-date view on the impact of new technologies on labor relations, the lack of specific legal regulation determines that we are facing a quasijurisprudential right of creation and that the constitutional irradiation is stronger than in other areas, That the role of the Constitutional Court is decisive in this area. Even so, it can be said that the terrain is "shifting", because sometimes there are questioned doctrinal changes, which lead to strong doctrinal debates and produce contradictory sentences in the different High Courts of Justice, with the legal uncertainty that this entails. In everything, if it is a question of offering an answer to all the multiple questions that are raised, making a detailed analysis of the most relevant judicial doctrine; At European level, of our High Courts and of the different TSJs of each of the autonomous communities, and finally contrasting the response of the courts with that of the most authoritative doctrine. Therefore, the methodology used has been, on the one hand, to go to the scientific doctrine of the last decades through monographs, magazine articles and even blogs and on the other hand to exhaustively analyze many of the sentences that exist in the matter from the Decade of the eighties of the last century to the present, proceeding to enumerate them according to the jurisprudential evolution they have had, working with three legislative databases. Memory is composed of two parts; The first is called Conceptual Bases and context, is composed of five chapters, which are as follows: 1 st. New technologies and labor relations. 2o. Respect for Constitutional Rights. 3o. Preventive or ordering of the conflict. 4o. Disciplinary decisions: accreditation and sanction of non-compliance. 5th. Aim of Comparative Law. Throughout the different chapters the most relevant judicial pronouncements in the matter are analyzed and they form part of the doctrine, establishing a general and common theory from which to leave and laying down basic premises and conclusions, which are going to be determinant to go To the next part. The second part, called Control of the Worker with and by means of new technologies, is the one to proceed in each of the technologies in question with its own peculiarities and specialties, it is composed of five chapters, which are the following: 1 st. Access to telematic instruments for professional use. (It addresses everything related to access to the employee's computer, emails, web browsing, mobile worker etc.) 2o. Labor control of the worker. (GPS, detectives, video surveillance and other localization mechanisms.) 3o. Control of private behavior. (The different social networks are analyzed). 4o. Biometric magnitudes. 5th. Special work systems. (Teleworking and telemarketing). The conclusions are expressed, mainly, from the systematic analysis of the most relevant judicial doctrine, and with recommendations of lege ferenda, because we move in the anomie, from the legal point of view, in what many call the "laziness" of the legislator In this matter or a bad aging of the labor legislation in the field of new technologies. EnglishAbstract This doctoral thesis main objectives are the review and the exposition of the factors involved in the phenomenon of love and the creation of couples and its manifestation in adolescence. We will use a theoretical review methodology, an exhaustive search of information that facilitates a detailed and selective study, offering a complete and unified vision of the general theme. Based on these issues, we have four large blocks. The first one, comprehends a broad perspective of love and partners. It includes a historic, cultural, theoretical and conceptual review which gives contextualization to these notions. In the second one, adolescent development in its several aspects is shown as well as the contrast between adolescence and childhood. The third block is about the biological aspect of love, from an evolutionary approach, to the involvement of cerebral substances and structures and their functions. The fourth one includes the contextual influence. On one hand, family which is in charge of the attachment building process, educational styles, abuse and divorce. And on the other hand, media and its role in the expansion and the reinforcement of stereotypes, gender roles and romantic love myths. As a conclusion, we point out that exposed factors lead to a general understanding of love and construction of the couple during the adolescent stage. The deep review of this issue, as a global vision, allows us to provide qualifications and limitations to those elements that require further analysis, as well as suggestions for possible future lines of research, based on the work and adaptation to daily needs, looking for an increase in awareness in teenagers and their environment. A knowledge about all these factors and the way in which they interact among themselves, facilitates the adoption of a more complex and objective view on the meaning of love and couples, influencing the creation of much healthier relationships now and in the future.

Just Within the Limits of the Law: Minors from Consumers of Advertising to Creators of Advertising in Spain

Abstract: Children have gone from being consumers of advertising to being creators of advertising. This article provides an overview of the different lines of research on advertising and minors in Spain over the last 10 years and uses it as a basis to argue that the concept of the minor needs to be clarified and multiple regulations need to be unified, which should also be applied to new trends (such as kidgamers and YouTubers). This study highlights the need to find, on a global level, more specialized research lines that are more relevant to current realities, such as the YouTuber advertising that kids are exposed to today.

La representación de género en las campañas de publicidad de juguetes en Navidades (2009-12)

Abstract: Este trabajo analiza la representacion de los generos en la publicidad infantil espanola mediante el estudio de siete variables: tipos de productos, genero representado, mensajesvalores, voz en off, periodo, acciones representadas e interaccion entre personajes. Estas variables se recogen de trabajos que estudian los usos y las preferencias de seleccion de los juguetes segun el genero del nino y de estudios que analizan los modos y formas de la publicidad para representar a los ninos y a los juguetes. El universo de la muestra lo constituyen 595 anuncios de juguetes emitidos en los canales de television: TVE1, TVE2, Telecinco, Antena 3, Cuatro, La Sexta, Boing y Disney Channel durante tres periodos de tiempo: Navidades de 2009, 2010 y 2011. Se ha escogido la Navidad ya que durante este periodo se emiten la gran mayoria de los anuncios de juguetes. Los resultados demuestran que, aunque hay paridad en la representacion de genero en la publicidad infantil de la muestra analizada, existen claras diferencias en las tipologias de los juguetes mas anunciados. La publicidad de figuras de accion alberga mayor porcentaje de personajes masculinos asociados a valores como competencia, individualismo, habilidad y desarrollo fisico, creatividad, poder y fuerza. Sin embargo, los anuncios de munecas tiene mayor porcentaje de personajes infantiles femeninos y estos se asocian a los valores belleza y maternidad.

Professionals’ support role for survivors of femicide and relatives of victims:

Abstract: The ways in which care professionals’ support is provided to survivors of femicide, as well as to victims’ families (children, parents and siblings), may be crucial for their process of rehabilitation and integration into society, thereby increasing their chances to live a relatively satisfying life in the future. The objective of this article is to analyse the characteristics of this professional response, and suggest recommendations to enhance the care provided to femicide survivors and their families, in order to make it more significant and context-sensitive. Thus, a qualitative research, including 12 in-depth interviews, was conducted among femicide survivors and family members of femicide victims from the provinces of Imbabura and Carchi in the Ecuadorian highlands. Notwithstanding the governmental efforts, both through legislative changes and the development of care plans for the victims, the findings indicate an ambivalent professional response, as well as a significant lack of support networks for survivors and families of femicide victims.

Estereotipos de género y socialización del menor: La publicidad de juguetes a través de Facebook en España

Abstract: Los mensajes publicitarios son persuasivos. La presencia de estereotipos de genero en los que se dirigen a los menores puede influir decisivamente en su proceso de socializacion. Por ello, este trabajo se centra en la estrategia seguida en Facebook por los principales anunciantes del sector de juguetes en Espana durante la campana de Navidad 2014-2015. Se analiza el objetivo del mensaje, el genero de los menores, la presencia de adultos, la voz en off y el tipo de accion. Los datos obtenidos se comparan con los estudios precedentes, que se han limitado a analizar los mensajes en television y otros medios offline. Los resultados muestran una menor presencia de estereotipos y que las marcas han cambiado su estrategia, para adaptarla a la naturaleza de las redes sociales.