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Cosimo Alessandro Buscicchio

Bio: Cosimo Alessandro Buscicchio is an academic researcher. The author has co-authored 1 publications.
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Book Chapter•DOI•
Non-Invasive Personalized In-Store Location-Based Marketing: A Practical Use Case

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Vincenzo Dentamaro1, Donato Impedovo1, Giuseppe Pirlo1, Giacomo Abbattista1, Vincenzo Gattulli1, Cosimo Alessandro Buscicchio, Claudia Maria Fiore •
University of Bari1
01 Jan 2021
TL;DR: This chapter shows a practical end-to-end solution that allows the integration of noninvasive location-based marketing advertisements finally binding physical and virtual in-store customer presence and creating ideal circumstances for custom omnichannel marketing.
Abstract: This chapter shows a practical end-to-end solution that allows the integration of noninvasive location-based marketing advertisements finally binding physical and virtual in-store customer presence. The goal of the solution is to digitalize the business and improve the customer experience with the indoor proximity-based iBeacon technology for personalized marketing advertising. The architecture uses cheap battery powered iBeacon devices, Android App and a recommender system for sending noninvasive advertisement in the right moment to the right customer. The intelligent combination of loyalty programs, personalized location-based marketing campaigns, and connection to existing CRM systems will enable the desirable increase in customer loyalty by also creating ideal circumstances for custom omnichannel marketing.