D Satish Kumar

Bio: D Satish Kumar is an academic researcher. The author has contributed to research in topics: Purchasing & Overhead (computing). The author has an hindex of 3, co-authored 7 publications receiving 14 citations.

A Study on consumer behavior at corporate retail stores in Vijayawada city

Abstract: Today the corporate retail stores are the focal points for purchasing decisions of middle and high-income groups in urban India. However, each corporate retail store has its own method of retailing. Storing the products differently at same locality, location advantage, self-servicing outlets, windows hopping, large scale discount, specialty stores are some of the models retailing stores have adopted. But only some of the models are only popular among the consumers. Consumer's preferences and choices are varying across different retail models. In this context the present study wants to explore significant difference among corporate retail stores in Vijayawada in consumer preference and choices

A Descriptive Study of Customer’s Opinions on Factors Influencing Purchasing Decisions in Corporate Retail Stores in a City of Vijayawada.

Abstract: Corporate retail stores are today the focal points for purchasing decisions of middle and high-income groups in urban India. However, each corporate retail store has its own model of retailing. Storing different varieties of products at same locality, location advantage, self-servicing outlets, window shopping, large scale discount, specialty stores are some of the models retailing stores adopted, but all these retail models are not being popular among the consumers. Consumer’s preferences and choices are varying across different retail models. In this context the present study wants to explore significant difference among corporate retail stores in Vijayawada in consumer preference and choices.

A Comparative Study of Factors Influencing Purchasing Decisions at D-Mart and Metro in Vijayawada City.

Abstract: Corporate retail stores are today the focal points for purchasing decisions of middle and high-income groups in urban India. However, each corporate retail store has its own model of retailing. Storing different varieties of products at same locality, location advantage, self-servicing outlets, window shopping, large scale discount, specialty stores are some of the models retailing stores have adopted. But all these retail models are not being popular among the consumers. Consumer’s preferences and choices are varying across different retail models. In this context the present study wants to explore significant difference among corporate retail stores in Vijayawada in consumer preference and choices.

Brand Management & Στρατηγική

Abstract: Brand management as one of the marketing functions has been around for as long as we have known professional marketing. But, it has been a part of the traditional marketing approach in which many functions of today’s brand management were performed in a spread out fashion by the marketing manager and a combination of his team members like the sales manager, the advertising and communications manager, and the marketing administration manager to name a few. The terminology of brand management was not used. Brand management, in its present integrated form, has come into limelight and focus over the last 20 years. The functional execution has undergone transformation in terms of its description as a substantive job under one head. This implies that the overall functions of brand management are full of substance and therefore are described specifically under the head brand management and not as disparate parts of the overall marketing functions. In other words, brand management has not lost its primary roots that are well-entrenched in marketing; it only has acquired explicitly defined dimensions within which the function operates. To further elucidate the point, there have been functional adjustments within the overall marketing functions only to bring into clear and sharp focus the specific functions and job of brand management. Brand management now presents itself as a distinct part of an integrated marketing approach in which it connects with all the touch points within and outside of the marketing department. The whole concept can be exemplified by seeking your attention toward two fruit baskets; one full of mixed fruits and the other having compartments carrying different fruits of each type in each compartment. Each type comes into a sharper focus! So do the touch points. This course is going to give you a clear understanding of what a brand is, why and how it is managed, and what are the dynamics involved in managing brands in the present day competitive market.

IoT Based Smart Water Quality Monitoring: Recent Techniques, Trends and Challenges for Domestic Applications

Abstract: Safe water is becoming a scarce resource, due to the combined effects of increased population, pollution, and climate changes. Water quality monitoring is thus paramount, especially for domestic water. Traditionally used laboratory-based testing approaches are manual, costly, time consuming, and lack real-time feedback. Recently developed systems utilizing wireless sensor network (WSN) technology have reported weaknesses in energy management, data security, and communication coverage. Due to the recent advances in Internet-of-Things (IoT) that can be applied in the development of more efficient, secure, and cheaper systems with real-time capabilities, we present here a survey aimed at summarizing the current state of the art regarding IoT based smart water quality monitoring systems (IoT-WQMS) especially dedicated for domestic applications. In brief, this study probes into common water-quality monitoring (WQM) parameters, their safe-limits for drinking water, related smart sensors, critical review, and ratification of contemporary IoT-WQMS via a proposed empirical metric, analysis, and discussion and, finally, design recommendations for an efficient system. No doubt, this study will benefit the developing field of smart homes, offices, and cities.

IoT-Based Solutions to Monitor Water Level, Leakage, and Motor Control for Smart Water Tanks

Abstract: Today, a large portion of the human population around the globe has no access to freshwater for drinking, cooking, and other domestic applications. Water resources in numerous countries are becoming scarce due to over urbanization, rapid industrial growth, and current global warming. Water is often stored in the aboveground or underground tanks. In developing countries, these tanks are maintained manually, and in some cases, water is wasted due to human negligence. In addition, water could also leak out from tanks and supply pipes due to the decayed infrastructure. To address these issues, researchers worldwide turned to the Internet-of-Things (IoT) technology to efficiently monitor water levels, detect leakage, and auto refill tanks whenever needed. Notably, this technology can also supply real-time feedback to end-users and other experts through a webpage or a smartphone. Literature reveals a plethora of review articles on smart water monitoring, including water quality, supply pipes leakage, and water waste recycling. However, none of the reviews focus on the IoT-based solution to monitor water level, detect water leakage, and auto control water pumps, especially at the induvial level that form a vast proportion of water consumers worldwide. To fill this gap in the literature, this study presents a review of IoT-controlled water storage tanks (IoT-WST). Some important contributions of our work include surveying contemporary work on IoT-WST, elaborating current techniques and technologies in IoT-WST, targeting proper hardware, and selecting a secure IoT cloud server.

A study on multiple linear regression using matrix calculus

Abstract: In spite of accessibility of a large number of imaginative tools in Applied Mathematics the most important tool of the Mathematician is always the linear model as it involves uncomplicated and apparently most restrictive properties namely linearity ,constancy of variance ,normality and independence. Linear models and the methods connected to it are remarkable, flexible and powerful. Since almost all advanced statistical tools are generalizations of linear models proficiency in linear models is a prerequisite to studyadvanced statistical tools. This research article primarily focuses on the specific forms of Simple Linear Regression Model, Multiple Linear Regression Model, LSE of its parameters and the properties of LSE.Furthermore an innovative proof of Gauss-Markov theorem has been proposed by means of Principles of Matrix Calculus. In addition to these the concept of BLUE has been depicted.