Daniela Moreno Martínez

Bio: Daniela Moreno Martínez is an academic researcher. The author has co-authored 1 publications.

Aproximación a la retención de talento: enfoque employer branding en las universidades

Abstract: espanolEste estudioanaliza los factores de retencion laboral mas valorados por academicos de tres universidades en Chile. La investigacion es de tipo cualitativo, descriptivo transversal, y se implemento a traves de una entrevista, basada en el instrumento aplicado por Rajagopalan & Baral(2017). Los principales resultados indicanque los aspectos mas valorados por los academicos para mantenerse en una universidad son:prestigio, cercania y calidad. Ademas, para los academicoses relevante,la relacion universidad -entorno, particularmente a traves de la innovacion, proyectos que involucren a la comunidad y difusion cientifica, a traves de diferentes medios para hacerla mas cercana. EnglishThis study analyzes the most valued job attraction and retention factors by academics from three Chilean universities. The research is of a qualitative, descriptive cross-sectional type, and was implemented through an interview, based on the instrument applied by Rajagopalan & Baral (2017).The main results consider that the aspects most valued by academics to stay in a university are prestige, proximity and quality. On the other hand, the relationship of the university with the environment is relevant for academics, particularly through innovation, projects that involve the community and scientific dissemination, through different media to make it closer.