Author
David Jobber
Bio: David Jobber is an academic researcher from University of Bradford. The author has contributed to research in topics: Marketing research & Marketing management. The author has an hindex of 28, co-authored 60 publications receiving 2799 citations.
Papers published on a yearly basis
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TL;DR: In this paper, a consumer model of environmentally responsible purchase behavior was tested using covariance structural analysis, which successfully predicted the purchase of environmentally-responsible and non-responsible product alternatives and confirmed a hierarchial relationship from values to product specific attitudes to purchase intention to purchase behavior.
Abstract: A consumer model of environmentally responsible purchase behaviour was tested using covariance structural analysis. The model successfully predicted the purchase of environmentally responsible and non‐responsible product alternatives. A hierarchial relationship from values to product specific attitudes to purchase intention to purchase behaviour was confirmed. Individual consequences, which take the personal implications of consumption into account, were found to be just as important in predicting intention as the environmental consequences of a product. The study empirically tested a values typology as a basis to explain attitude formation.
675 citations
TL;DR: In this paper, the authors introduce the concept of the pricing wheel that is a multistage process for effective price management, which provides a systematic means for analyzing and incorporating into decision making the strategic role of price, pricing objectives, the plethora of internal and external pricing determinants, pricing strategy, pricing technique, and the necessary implementation and control procedures.
157 citations
TL;DR: In this paper, a review of experimental studies investigating methods of improving response rates to industrial mail surveys demonstrated that there are a number of techniques that can be used to affect response successfully.
144 citations
TL;DR: In this article, over 8,000 citations were analyzed to determine the frequency of use of a selection of American and European marketing journals in order to assess the quality of a journal in a discipline.
119 citations
TL;DR: In this article, a sample of 616 single business companies provided data to investigate the nature of generic marketing strategies in UK industry, and five generic strategies were identified and were analysed by market type, corporate attitudes, and performance using discriminant analysis.
113 citations
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TL;DR: Reading a book as this basics of qualitative research grounded theory procedures and techniques and other references can enrich your life quality.
13,415 citations
TL;DR: The results show that social norms and three components of expected consequences have a strong influence on utilization, confirming the importance of the expected consequences of using PC technology and suggesting that training programs and organizational policies could be instituted to enhance or modify these expectations.
Abstract: Organizations continue to invest heavily in personal computers for their knowledge workers. When use is optional, however, having access to the technology by no means ensures it will be used or used effectively. To help us gain a better understanding of factors that influence the use of personal computers, researchers have recently adopted the theory of reasoned action proposed by Fishbein and Azjen (1975). This study uses a competing theory of behavior proposed by Triandis (1980). Responses were collected from 212 knowledge workers in nine divisions of a multi-national firm, and the measures and research hypotheses were analyzed using partial least squares (PLS). The results show that social norms and three components of expected consequences (complexity of use, fit between the job and PC capabilities, and long-term consequences) have a strong influence on utilization. These findings confirm the importance of the expected consequences of using PC technology, suggesting that training programs and organizational policies could be instituted to enhance or modify these expectations.
3,475 citations
TL;DR: In this article, the authors examined the response rates for surveys used in organizational research and identified 490 different studies that utilized surveys, which covered more than 100,000 organizations and 400,000 individual respondents.
Abstract: This study examines the response rates for surveys used in organizational research. We analysed 1607 studies published in the years 2000 and 2005 in 17 refereed academic journals, and we identified 490 different studies that utilized surveys. We examined the response rates in these studies, which covered more than 100,000 organizations and 400,000 individual respondents. The average response rate for studies that utilized data collected from individuals was 52.7 percent with a standard deviation of 20.4, while the average response rate for studies that utilized data collected from organizations was 35.7 percent with a standard deviation of 18.8. Key insights from further analysis include relative stability in response rates in the past decade and higher response rates for journals published in the USA. The use of incentives was not found to be related to response rates and, for studies of organizations, the use of reminders was associated with lower response rates. Also, electronic data collection efforts (e.g. email, phone, web) resulted in response rates as high as or higher than traditional mail methodology. We discuss a number of implications and recommendations.
2,922 citations
TL;DR: In this article, the authors describe and review the theory of planned behavior (TPB) and present evidence supporting the further extension of the TPB in various ways, such as belief salience measures, past behavior, selfefficacy, moral norms, self-identity, and affective beliefs.
Abstract: This paper describes and reviews the theory of planned behavior (TPB). The focus is on evidence supporting the further extension of the TPB in various ways. Empirical and theoretical evidence to support the addition of 6 variables to the TPB is reviewed: belief salience measures, past behaviodhabit, perceived behavioral control (PBC) vs. selfefficacy, moral norms, self-identity, and affective beliefs. In each case there appears to be growing empirical evidence to support their addition to the TPB and some understanding of the processes by which they may be related to other TPB variables, intentions, and behavior. Two avenues for expansion of the TPB are presented. First, the possibility of incorporating the TPB into a dual-process model of attitude-behavior relationships is reviewed. Second, the expansion of the TPB to include consideration of the volitional processes determining how goal intentions may lead to goal achievement is discussed.
2,913 citations