Debra Jones Ringold

Bio: Debra Jones Ringold is an academic researcher from Saint Petersburg State University. The author has contributed to research in topics: Skepticism & Clinical pharmacy. The author has an hindex of 16, co-authored 28 publications receiving 1349 citations. Previous affiliations of Debra Jones Ringold include University of Baltimore & Willamette University.

Boomerang Effects in Response to Public Health Interventions: Some Unintended Consequences in the Alcoholic Beverage Market

Abstract: Some warnings and other public health interventions have been found to produce effects opposite to those intended. Researchers employing a variety of methods have observed these boomerang effects in connection with interventions in a number of different contexts. One possible explanation for such boomerang effects lies in the theory of psychological reactance, roughly defined as the state of being aroused in opposition to perceived threats to personal choice. In particular, some consumer reactions described in research on alcoholic beverage warnings, alcohol education efforts, and the minimum drinking age can be concisely explained in terms of psychological reactance. An obvious implication is that boomerang effects should be taken into account as one of the potential costs of launching a mass communication campaign or requiring a warning. In some cases (such as warnings about the health effects of alcohol abuse) there may be so little to be gained in terms of improved consumer knowledge that the potential cost of oppositional attitudes or behavior should receive substantial attention in the evaluation of proposed and current interventions.

The 70% Majority: Enduring Consumer Beliefs about Advertising:

Abstract: Six decades of survey data consistently indicate that about 70% of consumers think that advertising is often untruthful, it seeks to persuade people to buy things they do not want, it should be mor...

Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation:

Abstract: The authors report the results of a laboratory experiment that investigates whether consumers can evaluate nutrition information in the presence of a health claim. Results show that both health cla...

Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?:

Abstract: The authors conduct afield experiment to investigate whether fears regarding the misleading effects of implied health claims, especially in educationally disadvantaged populations, are well founded...

Vulnerability in the Marketplace: Concepts, Caveats, and Possible Solutions

Abstract: Vulnerable consumers fail to understand their preferences and/or lack the knowledge, skills, or freedom to act on them. To protect them, some want to censor information, restrict choices, and mandate behaviors. One-fifth of the American public is functionally illiterate, K-12 performance is declining, and yet a substantial majority of American consumers (adolescents included) appear to be marketplace literate. Rather than curtail consumer prerogatives to protect a vulnerable minority, education reform focused on the values, knowledge, and skills necessary to create and navigate responsive markets is proposed. Reformed adult and K-12 education can refine, expand, and accelerate learners’ informal and experiential understanding of marketplace fundamentals. The aim is to significantly replace trial and error with a robust understanding of markets, markets habitually governed by social virtues. Evidence suggests that these aims can be better achieved via K-12 choice and should be the focus of adult basic educ...

Marketing for management.

Abstract: MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Economics of Information

Abstract: The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Social Pressure and Voter Turnout: Evidence from a Large-Scale Field Experiment

Abstract: Voter turnout theories based on rational self-interested behavior generally fail to predict significant turnout unless they account for the utility that citizens receive from performing their civic duty. We distinguish between two aspects of this type of utility, intrinsic satisfaction from behaving in accordance with a norm and extrinsic incentives to comply, and test the effects of priming intrinsic motives and applying varying degrees of extrinsic pressure. A large-scale field experiment involving several hundred thousand registered voters used a series of mailings to gauge these effects. Substantially higher turnout was observed among those who received mailings promising to publicize their turnout to their household or their neighbors. These findings demonstrate the profound importance of social pressure as an inducement to political participation.