D
Dennis E. Garrett
Publications - 3
Citations - 606
Dennis E. Garrett is an academic researcher. The author has contributed to research in topics: Marketing science & Marketing management. The author has an hindex of 3, co-authored 3 publications receiving 604 citations.
Papers
More filters
Book
Marketing Theory: Evolution and Evaluation
TL;DR: A review of marketing theory can be found in this paper, where the authors discuss the evolution of interest in marketing theory in the 1970s and 1980s and the emergence of a general theory of marketing.