Dhruv Grewal

TL;DR: In this article, the effects of price, brand, and store information on buyers' perceptions of product quality and value, as well as their willingness to buy Hypotheses are derived from a study of consumers.

TL;DR: In this paper, the authors synthesize relationship marketing empirical research in a meta-analytic framework and find that relationship investment has a large direct effect on seller objective performance, which implies that additional meditated pathways may explain the impact of relationship marketing on performance.

TL;DR: In this article, the authors propose a comprehensive store choice model that includes three types of store environment cues (social, design, and ambient) as exogenous constructs, various store choice criteria (including shopping experience costs that heretofore have not been included in store choice models) as mediating constructs, and store patronage intentions as the endogenous construct.

TL;DR: In this article, the authors synthesize relationship marketing empirical research in a meta-analytic framework and show that relationship investment has a large, direct effect on seller objective performance, which implies that additional meditated pathways may explain the impact of relationship marketing on performance.

TL;DR: In this article, the authors proposed a simple model summarizing the key drivers of customer loyalty, and on the basis of this model, they outline a set of issues for further research related to the quality-value-loyalty chain.